OBJECTIVE:
Super League Gaming leveraged the power of Roblox's to bring Barbie’s 60th Anniversary of her Dream House to a massive audience of Barbie Lovers, while engaging in innovative & uniquely interactive in-game experiences that generated purchases IRL.
ELEMENTS:
Activation Hub: Barbie Dream House
Each floor included interactive elements that released over the month long campaign to generate interest.
12 Custom-Built Non-Player Characters
Each had a unique dialogue for players to engage
6 Custom Items
Created to entice exploration of the Dreamhouse.
Influencers
Drive awareness of Barbie Dreamhouse in Livetopia
RESULTS:
Average Time Spent: 385sec (70+% higher average across SLG)
Total Impressions: 31.3 MM
Influencers Total 30 day Views: 556,862
81% more likely to prefer Barbie over competitors after seeing the integration
