On this week’s edition of Metaburst, we dive into Twitch’s new island on Fortnite, Stranger Things x Clarks’ collaboration in Roblox, and lastly – TopGolf adding an experience to Fortnite. Read on for more details:
TWITCH JOINS FORTNITE
Did you know that Twitch has 35 million average daily visitors? Twitch has been a streaming behemoth supporting gamers and promoting games since 2011, after they changed their name from justin.tv. But Twitch knows that when gamers aren’t watching streams, they’re playing on platforms like Fortnite. So, they’ve launched “The Glitch,” their very own Fortnite island, to help brands reach players there too. “The Glitch” is a multiplayer experience where users help fix parts of the world that keep glitching out while battling rivals. The island also features brand integrations from Domino’s and Peloton, with plans to make space for future brand integrations. To further promote “The Glitch”, Twitch streamers are making content around the experience.
STRANGER THINGS X CLARKS SHOES IN ROBLOX
Stranger Things is the second most watched show on Netflix at over 140 Million views. Clarks just released a shoe collection with the hit show, and is sharing it with the metaverse as well. Clarks has an existing game in Roblox called PlayPrints Simulator - which is based on their shoe collection for kids. In the game, players can visit five different worlds and battle villainous plant life to earn vines that unlock free UGC, like shoes! There are additional paid items available like shoes, hoodies and a crown. Regularly adding fresh content, like new areas, challenges, or avatar items, keeps players excited and coming back for more. These strategies help maintain engagement and extend the lifespan of the experience.
TOPGOLF SWINGS ON FORTNITE
TopGolf’s new experience on Fortnite is an ace in the hole! Now, TopGolf already owns a golf simulator in WGT Golf, but the chain is jumping into the metaverse by setting up their own creative island in Fortnite. There’s a lot to offer players from minigames, to a racing challenge, to the Topgolf World Tour. The tour takes them to Santa Monica, Las Vegas, Bangkok and Dubai - modeled after their real world locations. A tournament is currently being planned which could give TopGolf esports potential. We’re seeing more sports brands getting involved in the metaverse like the NFL on Roblox and the NBA on Fortnite. It’s a great way to mobilize an existing fan base and introduce a sport to newer, younger players.
This week, we’ve seen some big brands engage with the metaverse. Fortnite had two exciting activations from Twitch and TopGolf, while Roblox received new attention from Clarks and Netflix. With all this investment, it’s hard to deny the power these platforms offer to companies. Come back next week for more news from the metaverse!
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