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    • 1 min read

Oshkosh Roblox in Fashion Runway & Fashion Famous



OBJECTIVE:

Drive awareness of the OshKosh clothing line by featuring it prominently in the

Fashion Runway game. Make sure that all OshKosh branded clothing is highly visible and easily accessible to players.


ELEMENTS:

  • Fashion Runway

    • OshKosh Custom Themed “Fashion Runway”

  • Fashion Famous

    • 10 OshKosh Custom In-Game Outfits

  • Roblox Influencer Activations

  • Roblox Billboards


RESULTS:

  • Unique in-game players: 385,757

  • Total Minutes in game: 59,933,536

  • CPM for Billboard: $10.66

  • Influencers

    • Impressions: 255,900+

    • Total Views: 20,273

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