The Holiday Season is rapidly approaching and with it Holiday Wishlists. Gone are the days of circling items in a catalog, now Gen Z and Gen Alpha are using platforms like Roblox to create their Holiday Wishlists. Super League conducted a market research study asking Roblox users questions about their holiday shopping habits, and here's what we found:
HOLIDAY WISH LISTS START ON ROBLOX
61% | Of Roblox players said yes, they have asked for toys or items after seeing them on Roblox. |
REAL DEMAND FOR VIRTUAL GIFTS
56% | Of Roblox players will ask for virtual Roblox items (UGC) during the Holiday Season. |
PLAYERS WANT ITEMS IRL & IN-GAME
Type of item players want to see are twin items from brands that mirror IRL items. |
Now’s the perfect time to work with Super League to get your brand into Roblox. By adding digital “twin items” to the platform, players will be able seek your brand in real life, and on line. The #1 most sought after items aren’t rare or trending, they are items that have parity between the physical and the digital.
Don’t miss your chance to make it onto the Holiday Wish Lists of Roblox’s ~400 million monthly users.
Data from Super League Market Research Study, August 2024