We’re thrilled to introduce Super League’s latest product, now available to all of our partners - a pioneering Loyalty and Reward platform for gamers! Launched initially for the Roblox community of 70mm Daily Active Users, brands and IP owners can now build deeper engagement and affinity programs by offering exclusive benefits and rewards connected to user activity and gameplay.
We’re grateful to our partners at Hamilton for supporting the platform’s launch as part of our keynote at the 2024 Seg3 conference in Los Angeles on Monday. By completing interactive tasks connected to Hamilton Simulator on Roblox, event attendees were entered into a raffle for a chance to win tickets to see Hamilton on Broadway.
Tying Roblox actions to real-world rewards through a turnkey platform is another exciting extension of Super League’s leading product suite, in this case, originating with our acquisition in 2023 of Melon Studios. Melon developed the first - and still largest ever - on-to-off Roblox solution through a ground-breaking partnership with Chipotle. The Chipotle Boortio campaign achieved 130,000 free burrito loyalty code redemptions from Roblox users in just 24 hours, leading to at the time the largest day of mobile app downloads in Chipotle’s history.
Super League’s President and CCO, Matt Edelman, introduced our latest innovation to Seg3 attendees, “Roblox is the largest immersive platform in the world where young consumers spend the largest amount of average daily time. For brands and IP owners, the Roblox user base represents an incredible source of potential advocates and new customers. Our loyalty and reward solution ensures that companies who choose to invest in their presence on Roblox have an even greater opportunity to achieve a measurable, real-world business outcome from that investment.”
Continued Success on Roblox
The Hamilton Rewards page comes off of the successful launch of the Hamilton Simulator in Roblox, which has racked up an impressive 4.3 Million visits since its launch last April. The Hamilton Rewards page comes off of the successful launch of the Hamilton Simulator in Roblox, which has racked up an impressive 4.3 Million visits since its launch last April. The game has hooked players since its launch, maintaining a 96% rating, and most recently, earned itself a Silver Clio in the experiential category of live entertainment!