The partnership between Super League, Roblox, and Samsung led to the highly successful Samsung Superstar Galaxy event, headlined by Charli XCX's groundbreaking concert. Roblox's inclusive platform attracted millions, while Samsung's strategic showcase connected with tech-savvy audiences. Charli XCX's virtual concert, drawing 9.7 million visits, crowned the event's success, highlighting Roblox and Samsung's immersive experience. This achievement solidifies Super League's leadership in impactful livestreams, setting a high standard for future collaborations in the metaverse.
The collaboration among Super League, Roblox, and Samsung culminated in the highly successful Samsung Superstar Galaxy event, featuring a groundbreaking concert by pop sensation Charli XCX. Super League's expertise in livestreaming and broadcast services, spanning nearly a decade, ensured a visually captivating and globally engaging experience.
Roblox, known for its user-generated content and diverse gameplay, provided the perfect stage for this event. Its inclusive platform attracted millions, fostering social interaction and community engagement, setting the scene for an unforgettable digital spectacle.
Samsung's strategic alignment with the esports industry found resonance in this collaboration. Through showcasing their cutting-edge gaming products on Roblox's vibrant stage, Samsung connected with tech-savvy audiences, achieving brand exposure and recognition.
Janet Lee, Senior Vice President of Mobile eXperience at Samsung Electronics America, encapsulated the event's essence, stating, "We're offering fans a social experience that brings together creativity, music, and entertainment in a way that's unique for Samsung and Roblox."
The crowning achievement of this collaboration was the virtual concert by Charli XCX, drawing over 9.7 million visits, 17,000 upvotes, and 65,000 favorites. The event reached its peak with Charli XCX's virtual concert, embodying the event's appeal. Her words resonated with millions, recognizing Roblox and Samsung for providing an immersive experience: "The partnership is one that will give my community the access and ability to experience me in ways they previously have not been able to, which is extremely exciting!" The event's groundbreaking nature and Charli XCX's mesmerizing virtual concert drew widespread acclaim, propelling it to a nomination for the "Best Metaverse Performance" category in the prestigious MTV Music Awards.
This success solidifies Super League's position as a leader in delivering impactful livestreams with trusted brands. Their expertise in guiding, executing, and analyzing metaverse experiences sets a benchmark for future collaborations.