PANDA EXPRESS
Turning fandom into repeat engagement across platforms
To celebrate the return of Hot Orange Chicken, Panda Express launched a cross-platform activation across Fortnite Creative and Roblox—blending storytelling with rewards.
265K+ players watched branded cutscenes and earned in-game rewards, 65 days of total time spent engaging with Pei Pei, 185K+ player interactions across platforms
Reward-driven storytelling doesn’t just capture attention—it sustains it.
CHIPOTLE
Driving record-breaking performance through immersive play
Chipotle’s “Boorito Maze” on Roblox transformed Halloween into an interactive brand moment, tapping into culture with a gamified experience.
3.5M+ unique players engaged with the experience Highest-ever mobile sales day Record app downloads and digital transactions in a single day
When brands show up inside culture—not around it—they can directly drive business outcomes.
MAYBELLINE
Blending education + interaction to drive beauty discovery
Maybelline took over a popular Roblox roleplay world to promote Sunkisser Blush—turning product trial into an interactive experience.
25M+ virtual item try-ons
38.5M brand impressions
9 minutes average time spent engaging
Interactive environments turn product education into hands-on discovery at scale.
LUNCHABLES
Turning fandom into repeat engagement across platforms
Lunchables created a Playables virtual world featuring avatars, AR games, and collectible rewards—designed to keep kids coming back.
10M hours of engagement, 7.4B points collected by users, 7.3M virtual pets redeemed, +6.3% lift in purchase rate
When loyalty becomes play, engagement turns into measurable purchase behavior.
