THE PLAY INTELLIGENCE ENGINE

UNLOCK THE

PLAY

EFFECT

Super League's proprietary intelligence engine engages audiences where they play, watch, and connect, activating the Play Effect to turn attention
into measurable brand action.

Explore the Play Effect →

ACTIVATING ACROSS

— WHAT WE DO

we activate audiences who play, watch and connect

AUDIENCE INTELLIGENCE

We identify who your audience is, what motivates them, and where attention is highest.

MEDIA ACTIVATION

We activate across gaming, digital, and social environments where engagement is active,
not passive.

CREATIVE RELEVANCE

We design experiences that align with behavior—turning brand moments into participatory ones.

— PROPRIETARY INTELLIGENCE

UNLOCK THE RIGHT PLAY PERSONA FOR THE YOUR BRAND

An AI & data-driven engine that identifies relevant play personas and drives actionable decisions across media, platform, and creative strategy.

PLAY PERSONAS WE IDENTIFY

WHAT YOUR PERSONA UNLOCKS

Change Makers

IMPACT ADVOCATES

Progress-Driven

REWARD SEEKERS

Strategic Minds

CONFIDENT OPERATORS

Bold Expressers

ASSERTIVE ENTHUSIASTICS

Risk Takers

FEARLESS ADVENTURERS

Social Connectors

EXTROVERTED COLLABORATORS

01 /

MEDIA STRATEGY

Know which channels and placements reach your audience at peak attention.

02 /

PLATFORM TARGETING

Match your brand to the right platform environments where your personas play.

03 /

CREATIVE INSIGHT

Design creative that resonates based on how your audience thinks and behaves.

+50%

POTENTIAL ROAS UPLIFT USING OUR INTELLIGENCE

— SCALE & DEPTH

built on industry-leading psychological research

Powered by Solsten's psychological research, our proprietary engine identifies the player personas that best align with your brand and reveals exactly how to activate them.

19K+

BRANDS

1.7K+

INFLUENCERS

175+

PSYCH. TRAITS

23+

MOTIVATIONS

100K+

INTERESTS

52K+

PREFERENCES