Marketing Dive covers how Panda Express is making gaming a permanent part of its marketing mix after seeing strong results from its 2025 Roblox and Fortnite activations with Super League and its agency of record, The Many. An independent Super League and Nielsen study found a 3 percentage point lift in brand awareness, along with gains in consideration, recommendation and purchase intent.

The brand is now moving to an "always-on" model, with new Fortnite map integrations planned for October and December and The Panda Express Obby on Roblox relaunched as a permanent destination with seasonal updates.

Read the full article on Marketing Dive.