Exciting developments are afoot this week for big toy and clothing brands, not to mention the future of shopping online!
LEGO Fortnite Soars in Popularity.
Lego Fortnite has quickly become the dominant game mode within Fortnite, attracting double the players of the game’s signature Battle Royale mode. Over the weekend the sponsored title boasted 2.45 million concurrent players according to tracking site Fortnite.gg. This number surpasses concurrent player records on Steam, excluding PlayerUnknown’s Battlegrounds, making it a standout achievement in the gaming world, let alone the marketing realm.
Adidas Joins ROBLOX!
Adidas has launched its iconic three-stripes sports clothing brand on the global platform Roblox, featuring pop-up stores with officially licensed digital clothing and unique outfits. Users can dress their avatars in iconic Adidas UGC, including firebird tracksuits, purchased through the Roblox Marketplace as well as several partner experiences including “Princess Dress Up Obby” and “Noob Train.” A further Adidas collaboration with top Roblox creator Rush Bogin will see exclusive UGC collections, released weekly throughout December.
Worldline Launching Metaverse Shopping Hub!
Worldline, a payments services provider, is expanding its virtual shopping program with the launch of the Worldline Metaverse Shopping Hub on the Spatial platform. The extension aims to provide online shops with easy entry into the metaverse marketplace. The platform, accessible through various methods, including virtual reality headsets and smartphones, offers 150 payment methods, including digital wallets, mobile payments, cards, and buy now, pay later services. Worldline anticipates the metaverse eCommerce market to reach $2.6 trillion by the end of the decade.