The metaverse is a wonderful place for integrating IP and engaging players new and old. This week we saw examples of this with SpongeBob launching a game on Roblox, a new platform for NFTs called Nifty Island, and the expansion of Fortnite into open world mode. Read on for more details:
SpongeBob Now On Roblox
A pineapple just appeared under the sea in Roblox…that’s right, everyone’s favorite sponge has arrived! In honor of the 25th anniversary of Spongebob Squarepants the television show, Gamefam and Paramount are launching a game experience on January 26th. “SpongeBob Simulator” is a collecting game where players can explore Bikini Bottom and transform into characters like SpongeBob, Patrick and Squidward! While several console games based on SpongeBob’s IP have launched over the years, this is the first official foray the show has made into Roblox.
Fortnite Open World Mode Coming Soon
In Fortnite news, a new leak released sharing details about an upcoming open world mode. While rumors of this mode have been swirling around since 2021, it’s looking closer to a reality. Currently codenamed “Arnold,” the world will feature new biomes, wildlife and vehicles! There will also be plenty of characters to interact with from friendly NPCs to henchmen to bosses. Still no word on the official release date but the code suggests we could see this mode as early as the end of this season!
New NFT Platform Nifty Island Launches
A new platform is joining the metaverse called Nifty Island! It’s a web3 gaming platform for NFT users so they can interact in a communal space similar to Roblox. Partnering with popular NFT projects like Azuki, Moonbirds, and Bored Ape Yacht Club, it should be an accessible hub for all enthusiasts. Players will be able to use their NFT avatars to participate in blockchain games and construct their own islands. The open beta just went live on January 17th so if you’re into NFTs, check it out! In time, we’ll have to see if Nifty Island can draw as much engagement as Roblox.
As you can see, the metaverse is a perfect space to introduce existing IP like SpongeBob Squarepants having a game experience on Roblox. It can also be a space where you can take IP like NFTs and give them more functionality and personality. Lastly, Fortnite is the king of integrating IP from LEGO to My Hero Academia, by developing an open world mode there will be countless more opportunities to bring other IP in.