Super League hosted a webinar on August 20th to introduce marketers to the Roblox platform. We broke down the key features of the platform, how people engage with it, and how brands can activate within it. See below for highlights from the webinar TOP THREE QUESTIONS: What exactly is Roblox? How can brands engage with Roblox? How does Super League help brands ? Watch the full webinar here .

STORIES: How Metaverse Platforms Could Solve the Loneliness Epidemic A Super Drop: The Incredibles Skins and Vehicle Come to Fortnite Be Internet Awesome World: A Fun New Game to Learn About Online Safety

On this week’s edition of Metaburst, we dive into Twitch’s new island on Fortnite, Stranger Things x Clarks’ collaboration in Roblox, and lastly – TopGolf adding an experience to Fortnite. Read on for more details: TWITCH JOINS FORTNITE Did you know that Twitch has 35 million average daily visitors? Twitch has been a streaming behemoth supporting gamers and promoting games since 2011, after they changed their name from justin.tv. But Twitch knows that when gamers aren’t watching streams, they’re playing on platforms like Fortnite. So, they’ve launched “The Glitch,” their very own Fortnite island, to help brands reach players there too. “The Glitch” is a multiplayer experience where users help fix parts of the world that keep glitching out while battling rivals. The island also features brand integrations from Domino’s and Peloton, with plans to make space for future brand integrations. To further promote “The Glitch”, Twitch streamers are making content around the experience. Read more STRANGER THINGS X CLARKS SHOES IN ROBLOX Stranger Things is the second most watched show on Netflix at over 140 Million views. Clarks just released a shoe collection with the hit show, and is sharing it with the metaverse as well. Clarks has an existing game in Roblox called PlayPrints Simulator - which is based on their shoe collection for kids. In the game, players can visit five different worlds and battle villainous plant life to earn vines that unlock free UGC, like shoes! There are additional paid items available like shoes, hoodies and a crown. Regularly adding fresh content, like new areas, challenges, or avatar items, keeps players excited and coming back for more. These strategies help maintain engagement and extend the lifespan of the experience. Read more TOPGOLF SWINGS ON FORTNITE TopGolf’s new experience on Fortnite is an ace in the hole! Now, TopGolf already owns a golf simulator in WGT Golf, but the chain is jumping into the metaverse by setting up their own creative island in Fortnite. There’s a lot to offer players from minigames, to a racing challenge, to the Topgolf World Tour. The tour takes them to Santa Monica, Las Vegas, Bangkok and Dubai - modeled after their real world locations. A tournament is currently being planned which could give TopGolf esports potential. We’re seeing more sports brands getting involved in the metaverse like the NFL on Roblox and the NBA on Fortnite. It’s a great way to mobilize an existing fan base and introduce a sport to newer, younger players. Read more This week, we’ve seen some big brands engage with the metaverse. Fortnite had two exciting activations from Twitch and TopGolf, while Roblox received new attention from Clarks and Netflix. With all this investment, it’s hard to deny the power these platforms offer to companies. Come back next week for more news from the metaverse!

Did you know that Roblox gets an average of eighty million daily active users? For this week’s edition of Metaburst, we cover two stories about brands leveraging these DAUs. We also go over Meta’s new headset. Read on for more details: THE WILD ROBOT & ROBLOX What if your next movie night started on Roblox? The new film The Wild Robot isn't just hitting theaters; it's taking over Roblox with nine epic in-game missions across fan favorite experiences! Super League helped build this cross-game experience with missions tailor-made to each game, from “The Floor Is Lava” to “Carry A Friend”. Each offers in-game rewards once players complete the robot’s mission. If they finish all nine, they get a special ROZ head! The pop-up experience is ready now, so check out how this movie gets uniquely integrated into these very different games. Read more NFL TOUCHES DOWN ON ROBLOX Football season is back, but forget the TV—Roblox is where the real action is! The experience “Ultimate Football” blew up with 150 million visits in just six months, and now it’s going pro with the NFL. They partnered with “Ultimate Football” to rebrand it as “NFL Universe Football.” Now all thirty two officially licensed NFL teams will be playable, including uniforms and branded UGC. As of right now, there aren’t individually licensed pro players because that would take a lot more resources. However, if this game continues to do well, that could be on the table too. Read more LEAKS ABOUT META’S BUDGET HEADSET Details about Meta's budget-friendly headset, the Meta Quest 3S, just leaked. With a rumored price as low as $199, this could be the game-changer the metaverse needs! Leaks reveal front-facing cameras on each eye and possibly no controllers, relying on gesture controls instead. While the Meta Quest 3 is priced at $500, the 3S might hit shelves at a fraction of the cost. It’s expected to release around September 25th, so we’ll find out the true cost then. It may be the headset that reaches people who haven’t felt they could afford it until now. We’ll have to check back in a few months to see how well the sales have done. Read more Those are the highlights for this week! Roblox has seen exciting developments with movies and sports, like The Wild Robot and the NFL respectively, integrating into existing experiences. News of the upcoming headset from Meta also presents enticing new possibilities for growing popularity for the metaverse. Come back next week for more news!

For this week’s Metaburst, we’re taking a closer look at the happenings from RDC, the Roblox Developer Conference, which took place over the weekend. Many gathered in San Jose to network, attend panels, and listen to speakers. The Innovation Awards also took place on Saturday night. Read on for the highlights: ROBLOX TO CLAIM 10% OF ALL GAMING REVENUE Did you know that Roblox could capture 10% of all gaming revenue? That’s what Roblox’s CEO David Baszucki predicted during his keynote speech. Roblox currently has over 79 million daily active users. Baszucki stated his ultimate goal is reaching one billion! It’s through that goal that he hopes the company can achieve that 10% revenue share. He didn’t specify an exact timeline, so it’s hard to weigh in on how practical that goal is. But in his speech, Baszucki outlined several ways the platform will expand its ecosystem. Read more SHOPIFY & ROBLOX PARTNERSHIP Roblox will add new e-commerce functionality through Shopify. This new partnership means that anyone using Shopify can integrate their products directly into experiences. We’ve covered different e-commerce tests Roblox has performed with Walmart and Fandango over the last year and this seems to be the culmination of those tests. Come early 2025, it will be a lot easier for users to shop for real world items inside Roblox. There are age restrictions though, only US users aged 13 and older can make these purchases. Read more NEW SOCIAL FEATURES ON ROBLOX Roblox has big plans to improve their social interactions. One of them is the new Party mode: this feature will allow friends to chat together over text or voice. They can then hop into the same game together and keep chatting! There will be options to teleport the party to the same starting location and even wear the same colors to feel like a true team. Roblox will also be adding Communities, which is an upgrade to their current Roblox Groups. Communities is modeled more closely to a subreddit with opportunities to have forums so people can discuss tips and tricks. They’ll also be able to better engage with the developers to report bugs and other issues. Another big announcement is their plans for a Battle Royale/Sports mode that could serve up to one hundred players! This is an area that Fortnite has dominated for years, but developers have figured out a way to make it possible on Roblox. Because so many people play on mobile, the goal is to be able to deliver this functionality on devices with RAM as low as 2 gigs. Once this becomes a reality, Roblox could see a ton of new players. Read more Those were the biggest highlights from RDC but there were a lot more announcements worth taking a look at. All of these developments, if rolled out successfully, will continue to cement Roblox as a central gathering place for multiple generations online. Who knows, maybe Baszucki will reach that 10% revenue sooner than expected! Come back next week for more news from the metaverse.

It’s been another eventful week in the metaverse! Spongebob brings Bikini Bottom to Minecraft, a new no-code gaming tool in Viverse, and Old Navy drops a shop in Roblox. Read on for more details: SPONGEBOB X MINECRAFT Spongebob Squarepants recently celebrated twenty five years on the air. With a new spin off show, and a fourth movie on the way, the goofy goober is dipping his toes everywhere… including Minecraft! Nickelodeon just released a new add-on for the game which merges the world of Bikini Bottom with the Overworld. Players will be able to complete quests from characters within the show. They will also have to fight off familiar villains like the Flying Dutchman and DoodleBob. Rewards include blueprints to make iconic buildings like The Krusty Krab, The Chum Bucket, and Spongebob’s house! Purchase of the add-on will also include 10 new branded clothing items. This isn’t just a vehicle for nostalgia. Iconic brands like SpongeBob that endure the test of time can find new life in platforms like Minecraft. Brands just need to put themselves where younger audiences are highly active. Read more OLD NAVY POPS UP IN ROBLOX It’s back to school season, which means kids are shopping for a new wardrobe. Old Navy understands this well. They decided to bring their clothes to where the kids are…in Roblox! Using Super League’s pop-up technology, Old Navy created a store in two existing games Redcliff City RP and Time to Dance 3. Over time, this pop up could become available in other games on Roblox. Right now, players can visit the store and play mini games to earn free UGC. They can also try on digital twins of Old Navy clothes. These items can be bought with Robux, but if they want the real thing, they’ll have to convince their parents to take them to the mall! Read more VIVERSE’S NEW CREATOR TOOL The HTC Vive is one of the top 10 VR headsets, and is highly respected in enterprise settings and among VR enthusiasts. Now, their metaverse platform Viverse may give them an extra edge. Viverse just announced a no-code world builder. That means, no coding knowledge is required for creators to make their own experiences. Not only that, these worlds are cross-platform from mobile to desktop to headset. Anyone, from a little sister to a grandparent, can explore these worlds through a single link. This way, people not part of the Viveverse platform can still participate. There’s a good variety of games to play in Viverse, from “Star Realms”, where players can float around with flying jellyfish in space to “Cat Adventure”, where players search for lost cats in the city! Read more As more brands move into virtual spaces, it’s crucial for marketers to understand these platforms to stay competitive. This week, we saw how recognizable IP like SpongeBob engaged with Minecraft, how Old Navy brought its clothing to Roblox, and how a no-code creator tool could transform the metaverse platform, Viverse! Come back next week for more news from the metaverse.

This week’s edition of Metaburst covers the power of music-based experiences in the metaverse - especially Charli XCX on Roblox! Also, Wendy’s encourages customers to run in their virtual 5K. Read on for more details: VIRTUAL CONCERTS DRAW BIG CROWDS Did you know that over 145 million music fans went to live concerts in 2023? Music is a great unifier in the real world but also in the metaverse. The metaverse makes it possible to attract a lot more people than would fit in a typical concert venue. For example, Elton John performed his farewell tour to over 6 million people over the course of 330 shows. Compare that to Travis Scott’s virtual concert on Fortnite which attracted 12.3 million attendees across one night! With numbers like these, it’s encouraging to think of the many ways musicians can engage with the metaverse. It’s both a great way for an artist to market their new music, but also a big draw for fans to a platform. Read more DRESS TO IMPRESS WITH CHARLI XCX It’s Brat Summer with Charli XCX’s new album “Brat” topping charts, TikTok, and memes! Now, the popular Roblox game, ‘Dress to Impress’ just dropped a Brat update. ‘Dress to Impress’ is a dress-up game that’s become a favorite among fashion fans since its launch in late 2023. The way it works is players are assigned a theme and compete to put together the best ensemble in five minutes. Once the clock runs out, everyone walks on the runway and votes on each others’ outfit. The model with the most votes, wins. Charli’s signature neon green and black aesthetic is the perfect, flashy addition to the game, with clothing, accessories, and a runway! This is a great example of a musician’s aesthetic being integrated into an existing game. We’re curious to see what future collaborations the game will make with other stars. Read more WENDY’S RUNNING A VIRTUAL 5K Wendy’s is holding a virtual race called the Frosty 5K! People can participate anywhere at any time from August 9th through August 25th, all they have to do is register online for $25. Proceeds will go towards the Dave Thomas Foundation, aiding children in foster care. Last year’s 5K raised more than $215,000. Wendy’s has done a good job mobilizing its consumer base with their online presence from their snarky X account to their Horizon World’s experience, Wendyverse . This Frosty 5K is another great way to engage annually with their consumers. Read more Each week, we share news about the biggest brands, celebrities, and consumers taking part in the metaverse. From musical experiences like virtual concerts to fashion games incorporating musician’s style. We also saw Wendy’s mobilize their online community to run IRL! Come back next week for more news from the metaverse!

Did you know that over 1.2 million people tuned in to Disney's D23 live stream on Fortnite this weekend? The metaverse is a valuable place to engage fans from different genres of entertainment. And gamers and movie-goers go hand in hand, read on for more details: MOVIES IN THE METAVERSE Movie studios have been promoting films on Roblox and Fortnite a lot over the years. Campaigns have ranged from things like character skins to UGC items. For example, Fortnite offered skins from the movie Dune when it came out in 2021. Beyond that, there have been full-blown experiences built off IP like Jaws on Roblox . It’s a great way to bring awareness to an upcoming movie… Or even to celebrate a classic, like the Elf 20th anniversary experience on Roblox last year. Movie studios keep building on these platforms because they see the value but let’s take a look at some companies that took it to the next level! ROBLOX SAYS BEETLEJUICE Everyone’s pretty excited that after three decades there’s finally a sequel to Beetlejuice! And Warner Bros made a smart move allowing players to buy their actual theater tickets for the movie in Roblox. This is part of a series of e-commerce tests Roblox has been running on the platform. Previous tests include Walmart and e.l.f Beauty, however, those involved physical items. This time, players are buying digital tickets for immediate use. After this test is completed, we’ll have to see how the numbers differ. Our guess is these digital tickets will be flying off the proverbial shelves. On top of that, the experience itself is pretty exciting. Players can summon Beetlejuice in-game to help save Lydia’s daughter, Astrid. This is definitely a step up from previous film promotions on Roblox, taking players' interest in a film and converting it to real ticket sales! Read more D23 LIVE STREAMED ON FORTNITE On the flip side, Fortnite brought a real world event to the digital realm. Disney’s D23 fan event live streamed in Fortnite. On Saturday, August 10th, it live streamed the “Horizons: Disney Experiences Showcase”. For those that missed it, the stream is replaying on loop until August 16th! Some key highlights included a collaboration with Marvel for the next season called Absolute Doom, featuring the much-awaited Doctor Doom! Outside of Marvel, Disney will bring some of its animated villains to the game, as well as Star Wars characters from The Mandalorian! Yes, Baby Yoda will be there. Kevin Feige, President of Marvel Studios, shared an interesting point about Fortnite’s player base: he said that a lot of them learn about the above characters first through Fortnite. That’s a pretty strong incentive to place IP into the game. While the in-person D23 event typically sees over 100,000 attendees, the Fortnite stream attracted over 1.2 million at its peak! There have been more still in the following days. The point is, festivals and conventions in the future that include a virtual component will have a real edge over those that don’t. Read more This week, we explored the relationship that big movie properties like Disney, Marvel, and Warner Brothers have with metaverse platforms like Roblox and Fortnite. With strong evidence that tie-ins with both mediums can vastly increase engagement and popularity with consumers. Come back next week for more news from the metaverse!

Did you know that 41% of internet users aged 16-64 play retro video games? On this week’s edition of Metaburst, we explore how platforms like Roblox and Minecraft are implementing fans’ nostalgia for classics into their experiences. Read on for more details: CLASSIC GAMES IN THE METAVERSE There’s clearly a high demand for classic video games, from remasters to ports on new consoles. A good example of this is Nintendo Switch Online, a paid subscription that offers countless titles from past consoles like SNES and the N64. As of Fall 2023, Nintendo Switch Online had over 38 million subscribers. This is a two million subscriber increase from the year before in 2022. Classic games have a built-in fanbase. A great way to capitalize on this is by reaching a very loyal demographic and partnering with the right title. Combining classic gameplay with new mechanics can also lead to higher user engagement. Utilizing platform synergy opens your brand up to some truly broad reach. The next two stories provide good use cases for this: Read more NEW PAC-MAN SIMULATOR IN ROBLOX The old-school arcade game, Pac-Man, is coming to Roblox! Publisher Bandai Namco is developing Pac-Man Simulator so newer generations can enjoy this timeless classic. Pac-Man has been around for over 40 years, originally releasing in 1980! With Roblox’s player base of 77.7 million players worldwide, this presents a massive opportunity to introduce Pac-Man to a new audience. The version on Roblox will encourage players to create teams to eat those signature dots and unlock new areas on the map. Pac-Man Simulator has not been released to the public yet but you can partake in its paid Beta . Read more TETRIS DROPS BLOCKS INTO MINECRAFT Moving on to Minecraft, they just added a Tetris DLC! This Russian export from 1985 is one of the most popular video games of ALL time selling over 520 million copies . The Minecraft DLC is a pretty unique hybrid between the two properties. Players start off by playing retro 2D Tetris in the Minecraft world until the remaining blocks transform into a 3D dungeon. However, it wouldn’t be a dungeon without enemies and monsters to fight! This creates an unending loop where the DLC keeps generating new dungeons for players to crawl. That’s a great format to guarantee longer play times. But if that seems too complicated, players can always just keep play regular Tetris right in the Minecraft lobby. Read more As you can see, retro games still play a big part in today’s gaming world. With the above examples from Minecraft and Roblox, old favorites have a place in newer open world formats. Just like film and television reboot and remaster classics, there’s a strong case for doing the same in the gaming industry. Come back next week for more news from the metaverse!

This week’s edition of Metaburst will focus on the application of fashion brands in the metaverse. Did you know that 56% of Gen Z users cared more about styling their avatars than themselves? Read on for our analysis: Gen Z’s Relationship with Digital Avatars Based on a study done by Roblox in 2023, the company learned just how important avatars are to Gen Z’s sense of self-expression. They surveyed over 1,500 Roblox users between the ages of 14 and 26 to get their data. They found that self-expression translates outside of the game too, with 1 in 5 saying they try to look like their avatars in real life. It seems to be a continuous feedback loop between digital avatars and real world people. Because of that, fashion brands are increasingly getting involved in the metaverse. Read more Fortnite & Adidas Collaboration A great example of a brand getting involved is Adidas, who just announced a collaboration with Fortnite! This has been a rumored collaboration for a while and it’s officially out. Players can purchase the Three Stripe Squad Bundle to access the new skins. Each outfit is highly customizable from colors to accessories. It’s common practice for players to keep tweaking their avatars while waiting for the rest of their squad to be ready. Fortnite has collaborated with different designers before including Nike and Ralph Lauren. Clearly, this platform is a great place for clothing brands to share their designs with a massive audience. Read more Coach Fashion On Roblox & Zepeto Another fashion company getting into the avatar space is Coach! They announced they’re releasing their Spring 2024 collection “Find Your Courage” on Roblox, as well as Zepeto. This is a great instance of a brand going multi-platform to reach as many people as possible! On Zepeto, the items are already available via an exclusive photo booth. While in Roblox, players can try on Coach’s collection in “Fashion Klosette” and “Fashion Famous 2” from now through August 19th. Read more Across the board, players love customizing their avatars and see it as an extension of themselves. This week, we examined how companies like Adidas and Coach have capitalized on that connection. Which fashion brand will be next to invest in the metaverse? Come back next week for more stories about immersive platforms.

It’s been an exciting week, especially for Super League, which is why we’re doing things a little differently. This time, we will be focusing on the new Roblox game, Olympic World. With The Olympic Games starting in Paris later this week, you can watch them on TV but also celebrate and engage with the games on Roblox! A partnership between the International Olympic Committee, Visa and Super League, this experience has been in the making for over a year. Olympic World is the first place in Roblox that features both Olympic and Paralympic IP. Players can explore the Olympic Stadium and learn about the sporting event’s history at the Champions Hall. There are also seven unique mini-games to play, like “Smash Ball” and “Obby, but You’re Going for the Gold.” Visitors can stop by the Olympic Shop and browse the plethora of avatar and UGC items for purchase. The exclusive themed UGC items were made in collaboration with top Roblox creators. There are also plenty of opportunities to win free UGC. In the video above, we hear from two members of our Game Studio: Andy Babb (EVP, Game Partners & Ops) and Charie Lemasters (Executive Producer). Make sure to give it a watch to get the inside scoop on this gold medal experience! Read More We hope you enjoyed this in-depth edition of Metaburst this week. Be sure to check out the experience for yourself here. Come back next week for more news out of the metaverse!

It has to be summer inside the Metaverse too because things are getting hot in this week of Metaburst! A pop star launched a one-of-its-kind dance party that could soon catch like fire in the music industry. Plus one of the largest amusement park chains won’t make you stand in the sun for its newest wave of roller coasters. All this and the Metaverse ad industry now projects a future white-hot market cap. Read on for more details: BEBE REXHA’S DANCE PARTY ON ROBLOX Pop star Bebe Rexha is coming back to Roblox with an awesome new music experience. Much more than a listening party, players can hang with with friends alongside Bebe, play a dancing mini game and unlock exclusive UGC such as Bebe’s hairstyle, jacket, books and dance emote. Players can join “Soundz by Bebe Rexha” from three Roblox hits, “Floor is Lava,” “Carry a Friend” and “Paradise RP.” “Soundz” is a modular experience that Super League’s President of Entertainment, Josh Neumann thinks will revolutionize the music industry. “Soundz is a modular experience that we build on our own and then place it like a shipping container into existing games with massive audiences. And it’s a dance party, it’s a really lightweight build that audiences can go in. We can customize every component of it, and we partner with artists to build out that creative” --Josh Neuman, President of Entertainment, Super League Enterprise. Read More SIX FLAGS RIDES INTO ROBLOX This summer you can forget about those high admission tickets, overpriced concessions and long lines in the hot sun. Six Flags has launched a “groundbreaking” Roblox experience where players can ride roller coasters, explore mazes and play mini-games. We think it’s a soft launch because a lot of the rides don’t seem to be open yet. So on July 30th, hopefully things will pick up! The most enticing aspect will probably be that they can gain Coastercoins which translates to real rewards at the parks. According to Six Flags CTO, Omar Jacques, "Our goal is to create immersive experiences that allow our guests to explore the excitement of Six Flags in a whole new way by seamlessly integrating the digital and physical worlds.” Read More PROJECTED GROWTH FOR METAVERSE AD INDUSTRY A new forecast says that the Metaverse ad industry could reach a value of $7.5 Billion by the year 2030! The data presented by OnlyAccounts.io suggests that the industry could grow almost three fold in just six years! This year the metaverse ad industry is expected to hit $1.8 billion but with more brands and consumers embracing immersive ads there is optimism for growth. Time will tell if the market can actually reach those numbers with the pressure extra high for the two leading countries, the US and China to maintain that growth. Either way, these stats are going in the right direction. Read More Each week, we share news about the biggest brands, celebrities and consumers celebrating the metaverse. From Bebe Rexha’s dance party to virtual roller coasters and extreme market optimism, things are surely heating up in the metaverse! Come back next week for even more scorching metaverse news!