Super League (Nasdaq: SLE), a leader in immersive digital experiences, is proud to once again help Chipotle push the boundaries of innovation on Roblox. This latest collaboration gave away 50,000 free burritos to fans in the first 1 hour of the campaign, at one point 1,000 burritos went in 1 min and marks the premiere of Unfolded , Chipotle’s animated short film featuring a cover by Halsey, which highlights the importance of supporting sustainable agriculture. The ad will be available globally, exclusively within the Chipotle Burrito Builder  experience on Roblox, and the giveaway will be available to  for U.S. and Canadian players. This premiere is not only a milestone for Chipotle but also underscores Super League’s commitment to helping brands create groundbreaking digital activations. Since Super League first partnered with Chipotle & Day 1, in 2021 to launch its presence in the metaverse, the two companies have continued to redefine fan engagement in digital spaces. Through this latest activation, players are invited to watch the Unfolded  film, earn real-world rewards, and engage with Chipotle’s mission in a fun and interactive way. “Super League is dedicated to helping brands bring their most ambitious digital experiences to life,” said Ann Hand, Chair and CEO of Super League. “Our partnership with Chipotle showcases how immersive experiences can elevate brand storytelling and create deeper, more meaningful engagement with fans.” How It Works: Players can enter Chipotle Burrito Builder  on Roblox to watch the latest Unfolded  film and learn how they’re helping change the world one bowl and burrito at a time. The first 50,000 players to participate will receive a free burrito code to redeem at Chipotle. Missed the burrito drop? No worries—you can still dive into the experience, watch the video, and score a code for a free side of queso, because everything’s better with queso. Super League has been at the forefront of creating immersive digital brand activations, and this collaboration with Chipotle further cements its role as an innovator in the metaverse. By blending entertainment, education, and engagement, Super League continues to shape the future of interactive marketing. For more information, click here .

STORIES: Paris Saint-Germain Makes its Debut on Roblox with a Unique Experience: PSG Obby Fortnite Players Push Back Against Hatsune Miku Collab Backlash Versace's "Tag" Bag Launches on Drest, Snapchat and Zepeto

STORIES: SpongeBob Squarepants Dives Into Fortnite With New UEFN Maps Globetrender Invites Travel Execs To Play Squid Game In VR Walmart Deepens Its Metaverse Presence With New E-Commerce Experience

STORIES: The NFL Teams Up with ‘The Simpsons’ for a Second Round of ‘Funday Football’ Fortnite Just Raised Its Battle Pass Price for the First Time Ever ‘Minecraft’ Breaks Into the Real World With Huge Theme Park Deal

STORIES: Super League Brings Ancient Rome to Fortnite Creative Platform Ahead of Paramount Pictures’ Gladiator II Film Release Virtual Music Festival Decentraland Is Returning In November With Mat Zo, San Holo, Whipped Cream & More Purina Engages Pet Lovers with First Roblox Game Experience

STORIES: ESPN Launches Football-Themed Island in ‘Fortnite’ Following Disney’s Mega Investment in Epic Games Amazon Has a New Metaverse-Style Holiday Shopping Experience Meta Taps US, UK Universities to Test VR in Education, Creates Digital Twin ‘Metaversities’ in Europe

HI-CHEW is returning to Fortnite with limited-time games, collectibles, and their first official brand mascot, Chewbie, a plump, carefree chew! Super League will power HI-CHEW ’s new immersive integration with Fortnite , building on its successful partnership last year. From no w thr ough December 15, players can access the experience in two of Fortnite’s Minigame Box PVP Island mini-games, Color Switch and Spin Cycle , and the candy company’s new custom minigame, HI-CHEW Hoppers , and: Collect branded power-ups and in-game currency that can be redeemed for exclusive HI-CHEW collectible hats . Interact with Chewbie as an NPC via the mini-games and in the game lobby, where they will earn experience points to purchase HI-CHEW collectibles. Join gameplay sessions showcasing the new mini-games, hosted by Fortnite influencers . Watch @MustardPlays experience the sweet HI-CHEW fun , then come meet Chewbie yourself on Fortnite .

First-ever gaming activation from America's Egg Farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes. CHICAGO, Nov. 12, 2024 /PRNewswire/ -- The American Egg Board (AEB)  announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a "Tower of Eggs" pop-up filled with a dozen delicious egg recipes. Featured in popular Roblox obby (obstacle-course) games now through February 5, 2025, it's an uneggspected way for players to explore the unlimited potential of eggs to fuel their day—and gameplay!   With a challenge to make recipes like Sausage, Egg and Cheese Roll-Ups  and Ramen Carbonara , players will run, jump and duck their way through a four-level tower obstacle course, each representing a real egg recipe comprised of ingredients and kitchen tools needed to complete the dish. As they run the course, players can unleash power-ups by breaking open eggs and cracking into their amazing possibilities. When they reach success, players will be awarded limited-time player gear for their Roblox avatar wardrobe: egg-inspired accessories, of course, including sunny-side shades, eggsplorer helmet and yolk hero cape The Tower of Eggs pop-up will be appearing in the following games across Roblox : Pull A Friend (Nov. 12 – 26, 2024) Duck Army (Nov. 26 – Dec. 10, 2024) Color or Die ( Dec. 10 – 20, 2024) 1% Win Obby (Dec. 20, 2024 – Jan. 7, 2025) Ultimate Easy Obby (Jan. 7 – 21, 2025) Chill Obby (Jan. 21 – Feb. 5, 2025) The Tower of Eggs pop-up from America's egg farmers and The Incredible Egg is the latest extension of their " Meant to be Broken " campaign, empowering people to break the rules and routines, inside and outside the kitchen. The AEB's target audience of Millennial and Gen Z consumers  are enthusiastic gaming fans. "We are excited to invite players to the The Tower of Eggs pop-up, where they may be surprised their mission to master a basic cheese quiche is fun, easy and inspires their next meal," shares Ed Hoffman, vice president of marketing and communications at the AEB. "By tapping into the fast-paced, challenging and entertaining  Roblox platform, we are engaging a new generation of egg fans in an immersive and memorable moment." Sunny Choi, who made history as the first U.S. woman invited to compete in the global sport of breaking at the summer 2024 games and an "eggficionado," befittingly appears as an NPC (non-playable character) delivering a message about breaking into the incredible power of eggs. "Sunny guides players through the Tower of Eggs, sharing egg-related quips and cheering them on for every dish," says Hoffman. The Tower of Eggs marks the first-ever Roblox activation brought to players by a national commodity checkoff organization and was created in partnership with Talmont , a gaming planning and strategy consultant, and Super League  (Nasdaq: SLE ), a leading creator and publisher of content experiences and media solutions across the world's largest immersive platforms. "Brands entering the gaming space are engaging in culture, creating experiences and building communities that transcend traditional marketing," noted Steve Bava, strategy lead for Talmont. "The American Egg Board is leaning into gaming, a crucial shift for connecting eggs with the future." "The AEB was quick to recognize and embrace the power of tapping into the unbounded creativity that thrives within Roblox games," said Matt Edelman, President and Chief Commercial Officer of Super League. "It has been a pleasure to partner with the AEB to bring a modular content experience to life that will reach millions of players across so many popular titles on the platform." Players interested in fueling their IRL gameplay can explore the featured recipes and meal inspiration at MeantToBeBroken.org  and follow for more on TikTok  and Instagram . About the American Egg Board (AEB) Home of The Incredible Egg , the American Egg Board (AEB) supports America's egg farmers in its mission to increase demand for U.S. eggs and egg products through research, education and promotion. The AEB is located in Chicago. For more, visit IncredibleEgg.org .   SOURCE American Egg Board

STORIES: Hasbro is Bringing Classic Board Games to Fortnite, Starting with Clue Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression I Tried Meta's Horizon Hyperscape Demo: Welcome to the Metaverse's First Holodeck

90% of Gen Z consider themselves game enthusiasts, and while Roblox, Fortnite & Minecraft are at the top of their faves list, so are 100’s of other mobile games.* At Super League , we’ve got you covered to reach Gen Z  where they are at this holiday season. Our Gamified Video product, powered by AdArcade’s patented technology, takes your existing video asset & gamifies it! These ad units run natively within players favorite mobile games, and encourage player to engage with your brand & watch the video to the end ! NOT ONLY ARE THEY FUN TO PLAY BUT THEY ALSO DELIVER INCREDIBLE RESULTS! CLICK/ENGAGEMENT RATES TO STANDARD VIDEO AVG CLICK THROUGH RATE AVG ENGAGEMENT RATE We are so excited to have you try our Gamified Video, that we are offering added value brand lift studies with XX spend. Add on, our targeted in-game display & we’ll include an additional 10% added value impressions on Gamified Mobile. *Newzoo “How Different Gen Game 2023”

The Holiday Season is rapidly approaching and with it Holiday Wishlists. Gone are the days of circling items in a catalog, now Gen Z and Gen Alpha are using platforms like Roblox to create their Holiday Wishlists. Super League conducted a market research study asking Roblox users questions about their holiday shopping habits, and here's what we found: HOLIDAY WISH LISTS START ON ROBLOX 61% Of Roblox players said yes, they have asked for toys or items after seeing them on Roblox. REAL DEMAND FOR VIRTUAL GIFTS 56% Of Roblox players will ask for virtual Roblox items (UGC) during the Holiday Season. PLAYERS WANT ITEMS IRL & IN-GAME #1 Type of item players want to see are twin items from brands that mirror IRL items. Now’s the perfect time to work with Super League to get your brand into Roblox. By adding digital “twin items” to the platform, players will be able seek your brand in real life, and on line. The ＃1 most sought after items aren’t rare or trending, they are items that have parity between the physical and the digital. Don’t miss your chance to make it onto the Holiday Wish Lists of Roblox’s ~400 million monthly users. Data from Super League Market Research Study, August 2024

Our ‘league’ hosted a webinar this week to share the benefits of Fortnite for marketing purposes. We shared the 101 of what Fortnite is as a platform (if you’ve never played this is a great video to understand it), what has recently been updated to allow brands to shine on the platform & how to measure impact. TOP ATTENDEE QUESTIONS ANSWERED: Which brands have been successful in Fortnite? What can be customized in Fortnite? Why do an integration over a custom island?