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  • Metaburst April 23rd

    Welcome to this week’s edition of Metaburst! A lot of impressive news has come out like Fortnite summoning the Force, Meta educating students, and Warner Bros crushing it on Roblox. Read on for more details: A DISTURBANCE IN THE FORTNITE Star Wars is getting another sequel…on Fortnite! That’s right, another event with the Star Wars universe is on its way ahead of May the Fourth. With the new LEGO and Festival modes, there could be a lot of galaxy goodness across the game. And of course, new skins! Maybe we’ll finally get Chewbacca and Lando Calrissian. You won’t want to miss this, and as always, May the Fourth be with you. Read More META BRINGS AR TO STUDENTS While Meta has been developing its platform for a while now, it recently revealed plans to be used by students as young as 13. With Meta’s big push into AR tech, this could help get kids comfortable with using these devices. This could become another teaching tool along with iPads and smart white boards. Some students can expect to have these in the classroom as early as this fall. Read More WARNER BROS. LEVELS UP WITH ROBLOX Warner Brothers continues to invest in games on Roblox. “Cartoon Network’s Game On” has proved to be a hugely successful implementation of their IP, generating over 34 million visits! Featuring islands and mini-games based on shows like Teen Titans Go! and We Baby Bears, they’re adding another with Gumball’s Tower of Defense. Players will be expected to team up with beloved characters and build towers to defend the town of Elmore. The game will launch in May. Read More This week we saw news from three heavy hitters in the entertainment industry: Star Wars, Meta and Warner Brothers. It’s encouraging to see such big properties and companies investing in the metaverse, from Fortnite collabs, to teaching students, to new games in Roblox! Come back next week to read about more news from the metaverse!

  • Metaburst April 16th

    There’s a lot going on in the metaverse this week. Visit Coachella in Fortnite, play video ads in Roblox and learn to survive a heatwave in Minecraft! Read on for more details: Coachella on Fortnite Break out your festival wear, it’s Coachella season! If you weren’t able to nab a ticket for the music festival, you can experience it in Fortnite. This is the third year for this Epic Games collaboration, but this time, you can play your own set in Fortnite Festival, featuring themed skins and new jam tracks! But it doesn’t stop there, in regular Fortnite, there’s a whole new Sahara island to explore, and musical takeovers from Grimes and J. Balvin! So make sure to check out the event before it ends on April 22nd. At this point, I think we can count on attending via the metaverse every year. Read More Roblox Adds Video Ads The ad landscape in Roblox is evolving to video ads! While brands have been able to post virtual billboards, portals and experiences on the platform, this development could bring even more traffic. By pairing with ad-tech firm Pubmatic, Roblox will gain the capabilities for companies to air video ads for players 13 and older. While this new feature is still in alpha testing, it is expected to become available to ad buyers later this year. This presents an easier and less expensive option to engage with the platform outside of building a branded experience. Read More Survive Extreme Heat on Minecraft Can you take the heat in Minecraft? That’s a question a new educational game by Arsht-Rock asks in “Heat Wave Survival”. As the climate continues to change, information about protecting yourself and others from extreme heat is imperative. This game hopes to educate kids about the warning signs as they travel around the world, help others in danger, and fight against the Heat Dragon. Players can access this game only on the Minecraft Education edition which is geared towards students. Read More Once again, it’s been an eventful week in the metaverse. We’ve seen the versatility of the immersive web from Coachella’s integration with Fortnite, to Roblox upgrading their ad options, and finally to educational uses with Minecraft. Come back next week for more exciting news from the metaverse!

  • Metaburst April 9th

    It’s been an eventful week in the metaverse! An Anime anomaly is bending the world in Fortnite, clothing brand Afro Unicorn dropped some new threads on Roblox and students in Miami are now collaborating globally with others in real-time. Read on for more details: Avatar: The Last Airbender x Fortnite The iconic series, “Avatar: The Last Airbender” is gradually unfolding into Fortnite in a hotly anticipated collaboration. Current series protagonist, Korra kicked things off as a playable character in the latest season pass and just recently, a mysterious frozen island materialized just off the shores of the game map’s northeastern corner. This island should become available on April 12th. Players who invest in the upcoming “Elements” Pass will unlock the frozen OG airbender, Aang along with a corresponding Lego variant. Read More Afro Unicorn Soars Onto Roblox! Another trendsetting lifestyle brand has galloped its way into the metaverse! Afro Unicorn has launched a live experience on Roblox where players can outfit their avatars with digital clothing and accessories to authentically represent the platform’s diverse playerbase. Signature pieces now available include the brand’s highly coveted LOVE shirt and its iconic Afro Unicorn joggers. The brand plans to release new monthly items in the future. You can visit the Afro Unicorn experience right now! Read More Intercontinental Classroom! The University of Miami is teleporting its students into the same virtual classroom as students halfway across the globe! Thanks to “Engage XR,” professors in Miami and India are swapping dusty chalkboards for digital avatars to bridge 8,000 miles with the click of a few buttons. The course “Architecture in the Metaverse—Global Problems” isn’t just a lesson in tech; it’s a masterclass in breaking down global barriers. While students have enjoyed being able to interact with their classmates from both countries, the time difference for the Indian students has proven to be a bit of a challenge. They join the class at 3 AM! Now that’s an early morning. Read More This week we saw a great variety of uses for the metaverse. From television, to fashion, to education. Whether it was the Avatar: the Last Airbender collaboration with Fortnite, or Afro Unicorn’s experience on Roblox; there’s no shortage of ways the metaverse can engage the public. It can even make education more accessible for global students like the partnership between University of Miami and India! Come back next week to hear more news from the metaverse!

  • Metaburst April 2nd

    The metaverse keeps taking us to new heights and this week is no different. From Eminem’s Fortnite album topping charts to Skechers’ first Roblox store and finally, to the Absolut Coachella experience! Read on for more details: Eminem’s Fortnite Album Charts Eminem’s new vinyl “Fortnite Radio” is a hit! That’s right, Eminem’s Fortnite collab that started in December is still reaping rewards. They dropped a capsule collection of merch including hoodies, shirts, and the limited edition vinyl. Sales did so well, the album ended up on Billboard’s Top Vinyl and Top Album sales charts! With success like this, more artists may be tempted to collaborate with Fortnite on exclusive vinyl. Read More Skechers in Roblox - Livetopia Livetopia is one of the most popular games in Roblox and Skechers just opened the first branded store there! Visit the shoe house, powered by Super League, in “Topia Mall” to join a scavenger hunt with exclusive prizes. Skechers enables people to express themselves in Roblox and IRL. Check out the gumball machine and you may be able to find a discount code for a real life pair of Skechers! Read More Coachella x Absolut in the Metaverse With Coachella around the corner, official sponsor Absolut Vodka is bringing back “Absolut.Land” to celebrate! Previously hosted on DeCentraland, the activation has moved to a new platform, Spatial, making it accessible by smartphone and VR headset. Spatial is a browser-based platform that allows you to play console-quality games without having to download an app. On top of visiting the Absolut.Land, you can also view a new content series “Mixing it Up: Cosmos & Culture” inside! Read More Those are the top stories on this week’s Metaburst! Another versatile display of successes from Eminem’s Fortnite album charting on Billboard, to Skechers opening a store inside Roblox. Who says real world events can’t have virtual applications? The Absolut Coachella activation is a great example of synergy between the two. Come back next week for more stories around the metaverse!

  • Metaburst March 26th

    There have been some big developments in the metaverse this week! From a new sports metaverse, to making videos in Roblox, and a new Clarks Playprints Simulator game. Let’s dive in: Lisa Leslie Scores in LootMogul Three-time WNBA MVP, and four-time Olympic gold medalist, Lisa Leslie, is teaming up with LootMogul to bring sports to the metaverse. LootMogul is a metaverse platform designed by athletes to celebrate sports and engage with fans. Players can participate in games, celebrity experiences and collect NFTs. They can even win rewards and backstage access to games in the real world. Visit now to see if it’s a slam dunk! Read More Roblox’ New Creator Fund Roblox just upgraded its Game Fund to a Creator Fund. This means that the opportunities to make money and create within the platform are expanding beyond avatar gear and game development. In an effort to keep up with apps like TikTok, Roblox is now encouraging short form videos made within their ecosystem. One of the fund’s recipients created Clip It, an app that allows users to make their own videos with avatars, texts, images, sounds, and animations! The fund is now $35 million so try your luck and start creating today! Read More New Mission in Playprints Simulator Clarks shoe company just added their newest game on Roblox, Playprints Simulator! Powered by Super League and building upon their previous experience Playprints World, the game brings a new storyline with the same characters. Featuring five game worlds and a new formidable foe in the Great Green Devourer! This is the perfect game for early learners, Playprints Simulator is available to play right now. Read More It’s been another inspiring week in the metaverse: from star WNBA player Lisa Leslie joining forces with LootMogul to build a sports focused hub, to Roblox expanding its fund to support creators of all kinds. Lastly, popular shoe brand Clarks continues to invest in Roblox by releasing its third game on the platform. Come back next week to read about more exciting news!

  • Metaburst March 19th

    It’s been a very musical week in the metaverse. From Fender guitars sliding into Fortnite to Busta Rhymes dropping bars in TCG World! Outside of music, Godzilla and Kong tore into Roblox! Read on for more details: Fender in Fortnite Fender, one of the top sellers of electric guitars, just dropped a collaboration with Fortnite Festival! Players can riff, shred or slap that bass with these two awesome new, in-game guitars! For 800 V bucks, you can rock out like your favorite guitarist with the Precision Bass or the Stratocaster – and in six different colors. This is the first collaboration between a music instrument manufacturer and Fortnite, so be on the lookout for more brands joining the Festival. Read More Godzilla x Kong: Roblox Edition Godzilla and King Kong stomp into Roblox with the platform’s first ever ‘immersive trailer’! The movie “Godzilla x Kong: The New Empire” releases March 29th, and you can catch the trailer in the Godzilla and Kong Obby. If you want to see the full trailer, you’ll have to enter the virtual Hollow Earth and complete challenges first. While past films have made their trailers available to stream in Roblox, this is the first immersive format. This innovative way to promote films might just set a monstrous trend. Read More Busta Busts Rhymes in TCG World Busta Rhymes is now making music in the metaverse! In collaboration with upcoming platform TCG World - Busta will premiere the music video of the song “Chooky”. The song by Elesia Iimura and O.T. features Busta Rhymes and their music video portrays all three of them avatar style in a digital world. This musical collaboration between the artists and TCG World shows the versatility of the emerging platform. TCG World will be a place where you can buy virtual real estate, collect NFTs, play games and participate in events! While it’s still in Beta, you can access the more limited browser build right now. Read More That’s the metaverse roundup this week! It’s inspiring to see the opportunities to integrate music in these spaces from Fender in Fortnite Festival to Busta Rhymes in TCG World. The boundaries of movie promotion just keep getting bigger with Roblox’ first ever immersive trailer. Come back next week for more developments from the metaverse!

  • Metaburst March 12th

    We are back with another round of news from the metaverse this week. There have been lots of exciting developments from new music in Fortnite Festival, to Hyundai setting up a garage in Zepeto, and Chucky joining Roblox! Read on for more details: Rock Out In Fortnite Fortnite Festival leans into rock by adding songs from bands like Paramore, Disturbed and Linkin Park. Since December, Fortnite Festival has been super popular, bringing in over 600,000 concurrent players at launch. The musical game mode has been attracting players with its evolving song catalog. Rock out to these new jam tracks like “Numb,” “Misery Business” and “Down with the Sickness”. At this rate, who knows what other artists will join the roster next month? Read More Chucky Terrifies Roblox Roblox has been a great place for movies to integrate into the metaverse. The latest addition is the horror franchise “Chucky.” In the new Roblox game: “Griefville: Survive the Nightmare”, you can play as the devious doll or try to outrun him. Head over to the game right now, because the Chucky character is available for a limited time only! With Chucky and Jaws making a presence in Roblox, expect to see even more horror properties coming to the platform. Read More Hyundai Joins Zepeto Hyundai cruises into the metaverse by creating a world in Zepeto! Zepeto is similar to Roblox but with a focus on social interaction and avatars. The Korean car manufacturer celebrates its history with the experience called “Timeless in Seoul.” There you can check out the original Pony car that put Hyundai on the map! Yes, you can customize your own pony, race it, and take pictures with friends! Read More That’s it for this week of Metaburst. There was a good variety of activations this time, ranging from music in Fortnite, to movies in Roblox and finally, to cars in Zepeto. Never underestimate the flexibility of the platform. If you own a brand and want to bring it to the metaverse, there is a place for you. Come back next week for more news from the metaverse!

  • Metaburst March 5th

    The metaverse is a great place to spread brand and IP awareness because it is endlessly flexible. Just look at the stories this week: More LEGO game formats on Fortnite, the movie “Jaws” bites into Roblox, and learn CPR in the metaverse! More LEGO Fortnite The launch of LEGO Fortnite survival mode has been a massive hit! Adding to the fun, two new creative islands dropped on the platform: LEGO Obby Fun and LEGO Raft Survival. In an attempt to offer more family friendly fare, Fortnite is building more games of all types. In this case, obstacle courses typically found on Roblox are very popular with younger audiences. As an added bonus, these games can be played with up to four people. This addition of two new islands shows that there’s no limit to what can be built with UEFN creative tools! Read More Jaws on Roblox The 1975 blockbuster classic “Jaws” now has a game experience on Roblox called “Jaws: Infested Waters.” It’s currently in beta with plans to fully launch later this month. You can revisit the thrilling tale by playing as the shark or a terrified swimmer. This survival game encourages teamwork among the swimmers to complete missions and of course, kill the shark. With an exciting premise like this, they’ll have boatloads of players clamoring to try…It looks like they’re gonna need a bigger beta! Read More Learn CPR Virtually You never know when you may need to save a life, which is why the American Heart Association created an activity to teach players Adult Hands-Only CPR in Roblox! When gamers play the popular co-op Obby “Carry Your Friends,” they can also learn this crucial technique. They can learn the two most important steps: calling 911 and pressing hard and fast in the center of the chest. Players who revive their friend can win a free UGC item. Head on over to teach yourself and potentially help others! Read More It’s been another interesting week in the metaverse, with stories displaying the expansive nature of the virtual world. From Fortnite’s continued experimentation with different game formats, to classic movies like Jaws bringing their world to Roblox. It’s not only entertaining but educational, where kids can learn CPR in-game! Check back in next week for more stories like this!

  • Metaburst February 27th

    Welcome back to your weekly dose of metaverse news. It’s been a great week with Lady Gaga and Ancient Greece both making waves in Fortnite. Also, Forbes magazine opens a plot in the Sandbox! Read on for more details: Lady Gaga x Fortnite For Fortnite players who want to just dance, Lady Gaga is headlining Season 2 of Fortnite Festival! The season is inspired by the aesthetic of her last album, Chromatica, from costumes to the look of the stage. Several of her hottest songs have been integrated into the game, like “Poker Face,” and “Rain On Me.” This isn’t a bad romance, try the rhythm based game for yourself if you want to be on the edge of glory. Read More Fortnite: Ancient Greece More details on Fortnite’s next chapter have leaked, and things are looking decidedly Grecian. Recent data mining confirms clues that all point to Ancient Greece with skins inspired by Greek mythology. Evidence was found of Mediterranean architecture, NPCs named after Greek characters, mosaics based on lore, and more. Players can see how accurate the leak was by playing it themselves starting March 8th! Read More Forbes Joins Sandbox Over at the Sandbox, Forbes just announced its launch of a permanent hub in their metaverse. The prominent business magazine hopes to foster its web3 community by giving them a space to interact virtually. There will be an interactive scavenger hunt, events and workshops players can participate in. You can check it out now! Read More It’s been another big week in the metaverse, especially for Fortnite! Its push into music with Fortnite Festival keeps growing with big stars like Lady Gaga. The new season is bound to attract new players and satisfy old players with its Ancient Greek theme. Lastly, big media companies like Forbes are clearly investing in the metaverse space by joining The Sandbox. Come back next week for more stories from the metaverse!

  • Metaburst February 21st

    It’s been another expansive week in the metaverse! From Universal Studios joining Minecraft, Apple Vision Pro adding spatial games, and AI strengthening cybersecurity. Let’s dive in: Blockbuster Titles Have Entered The Block World Gamers everywhere can book their virtual vacations to Universal Studios in Minecraft, an experience drawing inspiration from both the Hollywood & Orlando parks. In their new DLC pack “Universal Studios Experience” the parks were faithfully restored in the game, along with extras like minigames. Players can take a ride on attractions like The ET Adventure, The Mummy, Skull Island: Reign Of Kong, Jurassic World: The Ride, along with beloved former attractions Back To the Future: The Ride and Jaws. Read More Apple Vision Is More Than A Productivity Tool You can now maintain your chess ranking during daily walks. Apple Arcade has opened up an extraordinary catalog of games for players to enjoy on Apple Vision Pro. Players will be able to interact with the games in their physical environment through augmented reality. Spatial games available now on Apple Arcade include Game Room, WHAT THE GOLF?, Cut the Rope 3, Jetpack Joyride 2, Patterned, Illustrated, Wylde Flowers, stitch., Synth Riders, LEGO Builder’s Journey, and Super Fruit Ninja. Read More Cyberhackers Beware of AI in New Crowdstrike Commercial During the Super Bowl, which is known for their flagship ads, there were several commercials that employed AI - from visual effects to actual products. Cybersecurity Company Crowdstrike wowed the world with their commercial, putting a “face” to notorious cyberhackers across the globe. The ad showcased how Crowdstrike handles security breaches through the use of AI animation with a wild west twist. Read More As usual, the metaverse keeps growing with theme parks like Universal Studios being built in Minecraft, and with new spatial games arriving on the Apple Vision Pro. Lastly, AI joins the forefront of the cultural conversation by being featured in multiple Super Bowl conversations. Tune in next week to find out about the biggest news from the metaverse!

  • Metaburst February 13th

    It’s been a wild week in the metaverse, especially for Fortnite. Disney announced a huge partnership with Epic Games, but that’s not all – stand-up comedy is coming to Fortnite too. Meanwhile Minecraft is being used as the perfect AI training ground! Disney & Fortnite Form the Most Epic Collab Disney announced plans last week to invest $1.5 billion into Epic Games. CEO Bob Iger intends to collaborate with Epic Games to integrate IP from Disney, Marvel, Star Wars and more into Fortnite. This is the biggest foray into gaming that Disney has ever made. Designs for a Fortnite-like Disney world show the islands being interconnected with the larger Fortnite game. While it’s too early to say, this exciting partnership could lead to Fortnite characters showing up in the physical parks! Read More Watch Stand Up in Fortnite’s JokeNite That’s not the end for Fortnite partnerships, former Daily Show host Trevor Noah is producing an in-game comedy club! The island is called JokeNite and features sets from four comedians: Matthew Broussard, Marcia Belsky, Scott Seiss, and Preacher Lawson. Players will get to vote on which comedian’s set they want to see first. They will also be able to test out Fortnite’s TV mode. This is the first stand-up experience in Fortnite but GTA tried this over ten years ago with comedians Katt Williams and Ricky Gervais. The implementation is different because Fortnite players have to travel to the island on their own. We’ll have to see if JokeNite can live up to the high bar GTA set! Read More Minecraft Becomes Testing Ground for AI Moving on to Minecraft, researchers are using this best-selling game to train AI! Called MinePlanner, the project tests out AI’s ability to adapt to its surroundings with no previous information. The researchers do this by presenting different AI models like ENHSP and FastDownward with problems ranging from easy to difficult. So far, the AI programs have only been able to solve the easy to medium challenges. The hope is that in time, these programs will learn to tackle the more difficult problems. Read More That’s the biggest news out of the metaverse this week, with Disney’s partnership with Epic being the highlight. It will be interesting to see the games and islands that get created in Fortnite with Disney IP. Fortnite’s islands continue to break the mold with the introduction of a stand-up comedy club. Finally, Minecraft proves to be a strong place for researchers to train AI programs. These learnings could help AI playtest and build games in the future. Come back next week for more metaverse news!

  • An Introductory Look into Discord

    How to Leverage the Platform to Connect and Build a Digital Community for Your Brand What is Discord? Discord is the premier community-building platform for digital natives with massive scale and reach: 150 Million Monthly Active Users 19 Million Active Servers per Week 4 Billion Server Conversation Minutes Daily Source: About Discord | Our Mission and Values Approximately 563 million registered users Source: Discord global registered users 2023 | Statista Source: How Instagram, Discord, and other social media platforms balance teen attention Discord is not a typical social media platform, but instead, the most popular Instant messaging and Voice over Internet Protocol (VoIP) platform made for people to hang out and communicate with friends or groups of similar interests through text or voice chat, share memes and screenshots, stream content, and most importantly build community via their Server. A Discord Server is meant for users to grow connections and relationships with people of similar interests and provide an ongoing dialogue with each other instead of posting content and gaining followers like social media apps. The platform is the perfect space for brands to empower the community to drive conversations on popular topics to create long-term, meaningful advocates and fans. Who uses Discord? Most Discord users are between 25 and 34, making up 42.4% of its users, and 16 to 24 years account for 22.2% of users. As for gender, males dominate the user base at 65.5%, while the female population makes up the remaining 34.5%. The average age of a Discord user is 16 years old. Source: The Latest Discord Statistics: Servers, Revenue, Data, and More For comparison: Twitch is 65% Male / 35% Female Twitch Statistics (2023) Twitter is 64.3% Male / 35.7% Female Twitter Digital Insights Reddit is 63% male / 32% female Reddit Statistics Geographically, the United States takes the lead in account creation, coming in with 244.5 million users - equivalent to 27% of Discord’s global traffic. Beyond the U.S Brazil holds second place with 115.9 million users or 12.8%, Russia with 39.9 million users or 4.4%, India at 38.4 million users (4.24%), and The UK with 34.8 million or 3.85%. Source: Discord Users by Country 2023 Why Do People Use Discord? Unlike most social platforms, Discord is less about the server’s owner posting content pieces and the interaction from it and more focused on communication and community building. Discord is free to use, making it one of the most popular online communication methods. It offers its users various features like voice, video, and text chat, making it one of the most popular online communication methods. It does have a premium paid model to upgrade user accounts as well as support the various servers a user joins. Discord is a great place for users to have smaller group messages, belong to servers that relate to their interests/hobbies, partake in Q&As/topic discussions, watch and host streams, and more! Although Discord has been previously known as a chat platform for just gamers, it features an array of chat servers covering a wide range of topics as technology to fandoms like MrBeast or WWE. The most popular tags are Gaming, Anime, Community, Chill, Roleplay, Social, Fun, Minecraft, and Friendly. Using Discord for Your Brand: Overview Discord allows your brand to build and empower your community by focusing on shared interests in addition to brand passion. Brand-Focused Engagement: Tailoring interactions and content to reinforce brand identity and values within the Discord community, fostering a sense of loyalty and connection among members. Interest-Focused Engagement: Emphasizing shared interests beyond the brand itself, creating a space where community members can connect over common hobbies or activities. The platform offers tools that enable your brand advocates to gain access to the exact content they are inspired to discuss or absorb, with special community roles as rewards for participation. General Discussions Brand Updates & News Activation Promotion & Community Involvement Fan Art Your community then has opportunities to have stratified discussions in real-time, by voice or text: Live Discussions: Watch Parties: Livestreams: Using Discord for Your Brand: Brand Features & Marketing Benefits Discord should be used to a brand's advantage by creating long-lasting relationships vs. one-off engagements through likes and interactions on social platforms. Discord is a great platform option for brands since there are an infinite number of ways to utilize the platform. A brand can launch anytime, creating always-on conversations and topics for users, or they can use it to promote and start conversations around upcoming events or product releases. The more a brand uses the platform to welcome an audience and reward them with value, the stronger that community will become. The goal, of course, is once your server grows, there will always be an exchange organically through your brand advocates, so just like a social media platform, it is essential to have a marketing plan on how you plan to gain foot traffic to your server. Brand Features Members can join Discord for free–at no cost to you or your audience Ability to segment like-minded buyers with server channels Your brand can share pictures/posts and encourage interaction among your customers. Your server is a central location for all your audience members to stay connected to each other and your brand. Servers may be upgraded via Nitro, allowing for more enticing engagement like animated “Super Reactions” Marketing Benefits Optimize your audience engagement rate Share industry news and brand updates Share new products Answer customers’ questions Give customers more reasons to share branded content Host live events to engage with community members Analytics and Insights Discord provides server analytics and activity data, offering brands insights into user engagement, trends, and Country and age demographics. The populated data can help brands improve their marketing strategies and better optimize how they connect with their audiences. Examples of what can be measured include: Average Visitors Average Communicators Average New Members Average 1 Week Retention % Invite Statistics All numbers are plotted against Discord’s benchmark of 30% communicators as a goal. Brands should aim for about 50% of your members visiting, with 50% of those visitors being active communicators of your server. In addition to server logs, brands can host Q&As and put out polls to further enhance their marketing efforts on Discord. Conclusion The power of Discord allows your audience to have a 1:1 relationship with the brand and form relationships with other like-minded and passionate individuals with shared brand affinity. Unlike other social platforms, Discord offers a unique approach for brands to connect and grow their audience by starting and encouraging conversations that stretch far beyond a standard social post. Super League can help properly position your brand on Discord and leverage the platform to successfully consult on strategy and help launch your channel. Sources: Bank my Cell: “Discord Users: How Many People Use Discord?” Aug 2023) Influencer Marketing Hub June 2023 Movement Strategy: “How Can Brands Use Discord” June 2022 Peer-to-Peer Marketing; “Discord Marketing: How to Use Discord for Insane Growth” 2023 Business of Apps 2023 Influencer Marketing Hub June 2023 “Top 20 Servers” Workflow 2023 "Discord – Everything You Need to Know" Discord “Understanding Server Insights” Discord “341: Understanding Your Community Through Insights” About Discord | Our Mission and Values Discord surpasses 500M downloads, as engagement doubles Twitch, TikTok 2022 How Instagram, Discord, and other social media platforms balance teen attention 2023 The Latest Discord Statistics: Servers, Revenue, Data, and More, 2023 Twitch Statistics (2023) Twitter Digital Insights 2023 Reddit Statistics 2022 Discord Users by Country 2023

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