The news from the metaverse this week was out of this world. There have been several exciting developments, like: Fortnite helping you build a lunar base, Disney inventing a VR treadmill and Walmart making shopping easier on Roblox! Read on for more details: VISIT THE MOON IN FORTNITE Space exploration is coming to the metaverse! Ahead of NASA’s next mission to the moon in 2026, the European Space Agency partnered with Epic Games and Hassel to create “Lunar Horizons”. In Fortnite’s new game mode, you can play as astronauts collecting samples and building a lunar base on the moon’s south pole. It’s not only fun but educational and play-tested by real ESA astronauts! The game is available to play now so definitely check it out. Read More DISNEY’S NEW VR TREADMILL Disney’s Imagineers have devised a new way to interact with VR - a 360 degree treadmill called the Holotile! Until now, walking in VR has been pretty limited, but this game changing prototype solves these issues with hundreds of tilting, spinning discs. This new technology was invented by Lanny Smoot, one of the most prolific Imagineers, who was recently inducted into the National Inventors Hall of Fame. The Holotile is not available to the public yet, but its existence opens up a world of possibilities for engaging with the metaverse. Read More SHOP WALMART INSIDE ROBLOX Speaking of innovation, Walmart just expanded its e-commerce capabilities in Roblox. For the month of May, “Walmart Discovered” is running a pilot test for users to try out virtual items from their store and order the physical twin within the platform. As of right now, players can only buy three items: a steel tumbler, a festival bag and wireless headphones. This is the first of a series of e-commerce tests Roblox will roll out. If all goes well, the platform could cement itself as a virtual shopping hub. Start filling those carts, people! Read More This week’s edition of Metaburst included some truly groundbreaking stories. From Fortnite creating a realistic lunar simulation game, to Disney’s Imagineers inventing the 360 degree Holotile treadmill, to Walmart potentially changing the shopping landscape of Roblox. It’s always inspiring to read about all the creative ways the metaverse can be applied to everyday life. Come back next week for more news from the metaverse!

Welcome to this week’s edition of Metaburst! A lot of impressive news has come out like Fortnite summoning the Force, Meta educating students, and Warner Bros crushing it on Roblox. Read on for more details: A DISTURBANCE IN THE FORTNITE Star Wars is getting another sequel…on Fortnite! That’s right, another event with the Star Wars universe is on its way ahead of May the Fourth. With the new LEGO and Festival modes, there could be a lot of galaxy goodness across the game. And of course, new skins! Maybe we’ll finally get Chewbacca and Lando Calrissian. You won’t want to miss this, and as always, May the Fourth be with you. Read More META BRINGS AR TO STUDENTS While Meta has been developing its platform for a while now, it recently revealed plans to be used by students as young as 13. With Meta’s big push into AR tech, this could help get kids comfortable with using these devices. This could become another teaching tool along with iPads and smart white boards. Some students can expect to have these in the classroom as early as this fall. Read More WARNER BROS. LEVELS UP WITH ROBLOX Warner Brothers continues to invest in games on Roblox. “Cartoon Network’s Game On” has proved to be a hugely successful implementation of their IP, generating over 34 million visits! Featuring islands and mini-games based on shows like Teen Titans Go! and We Baby Bears, they’re adding another with Gumball’s Tower of Defense. Players will be expected to team up with beloved characters and build towers to defend the town of Elmore. The game will launch in May. Read More This week we saw news from three heavy hitters in the entertainment industry: Star Wars, Meta and Warner Brothers. It’s encouraging to see such big properties and companies investing in the metaverse, from Fortnite collabs, to teaching students, to new games in Roblox! Come back next week to read about more news from the metaverse!

There’s a lot going on in the metaverse this week. Visit Coachella in Fortnite, play video ads in Roblox and learn to survive a heatwave in Minecraft! Read on for more details: Coachella on Fortnite Break out your festival wear, it’s Coachella season! If you weren’t able to nab a ticket for the music festival, you can experience it in Fortnite. This is the third year for this Epic Games collaboration, but this time, you can play your own set in Fortnite Festival, featuring themed skins and new jam tracks! But it doesn’t stop there, in regular Fortnite, there’s a whole new Sahara island to explore, and musical takeovers from Grimes and J. Balvin! So make sure to check out the event before it ends on April 22nd. At this point, I think we can count on attending via the metaverse every year. Read More Roblox Adds Video Ads The ad landscape in Roblox is evolving to video ads! While brands have been able to post virtual billboards, portals and experiences on the platform, this development could bring even more traffic. By pairing with ad-tech firm Pubmatic, Roblox will gain the capabilities for companies to air video ads for players 13 and older. While this new feature is still in alpha testing, it is expected to become available to ad buyers later this year. This presents an easier and less expensive option to engage with the platform outside of building a branded experience. Read More Survive Extreme Heat on Minecraft Can you take the heat in Minecraft? That’s a question a new educational game by Arsht-Rock asks in “Heat Wave Survival”. As the climate continues to change, information about protecting yourself and others from extreme heat is imperative. This game hopes to educate kids about the warning signs as they travel around the world, help others in danger, and fight against the Heat Dragon. Players can access this game only on the Minecraft Education edition which is geared towards students. Read More Once again, it’s been an eventful week in the metaverse. We’ve seen the versatility of the immersive web from Coachella’s integration with Fortnite, to Roblox upgrading their ad options, and finally to educational uses with Minecraft. Come back next week for more exciting news from the metaverse!

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Keep up with B.E.A.M. every week! Thanks for subscribing! I agree to the terms and conditions. Read our terms of use Subscribe Welcome to Hosted by Matt Edelman and brought to you by Super League! We aim to help brands and intellectual property owners navigate, what we call the immersive web in impactful and successful ways. Where and what should you Build? How can you best Engage your audience? What does it take to Amplify your presence? And is it possible to Measure results? These are big questions that our expert guests help answer, analyze and debate. Join us every other week for exciting new conversations! The Evolution of Games Marketing with John Rosenberg This week Matt is joined by John Rosenberg, President and Owner of gnet Agency The Evolution of Games Marketing with John Rosenberg April 26th, 2024 | 37 min 10 sec On this week’s episode, Matt talks to Kevin Hourigan, President of Spinutech, LLC and host of The Growth Fire podcast! The Creative Process in Advertising with James Young February 15th, 2024 | 37 min 10 sec Matt is joined by James Young, EVP and Head of Digital Production for BBDO North America Podcasting and Digital Marketing 101 with Kevin Hourigan January 18th, 2024 | 48 min 13 sec 2023 has been an eventful year for the 3D internet. Who better to discuss the changes than with Super League’s CEO, Ann Hand? Together Matt and Ann review the biggest shifts in Fortnite, Roblox and Meta. Super League Year in Review with Ann Hand January 4th, 2024 | 57 min 50 sec Matt is joined by two guests: John Carle, SVP of Partnerships at Super League, and Michael Herriger, CEO of Atlas Creative. Fortnite x Hi-Chew: A Success Story with Michael Herriger and John Carle December 21st, 2023 | 49 min 58 sec Join us for a riveting discussion with Maik Kaehler from Plan.Net Studios (formerly lili Studios) on the transformative impact of immersive digital experiences. Unlocking the Secrets of the 3D Internet with Maik Kähler December 7th, 2023 | 43 min sec Matt talks with Brad Foxhoven, CEO and Founder of EverGame Media. EverGame is a creative gaming agency that works closely with global brands including Pepsi, Interscope Records, Claire’s and Visa. Integrating Brands in Games the Right Way with Brad Foxhoven November 22nd, 2023 | 47 min 19 sec In this episode, Matt chats with Erick Brownstein and AJ Hart of Shareability, experts in crafting and delivering successful social campaigns for brands such as YouTube, Mars and Adobe. Your Guide to Virality with Erick Brownstein & AJ Hart November 9th, 2023 | 42 min 34 sec This week, Matt is joined by Super League’s SVP of Partnerships, Zach Hahn. Together, they explore the evolution of engaging new generations in the world of Sports through Gaming and Esports. Sports and Gaming: The Perfect Match with Zach Hahn October 26th, 2023 | 27 min 6 sec Matt is joined by Super League’s SVP, Head of Sales, Nina Kammer. Together they discuss the evolution of online creators from the early days of Youtube to Twitch to the immersive web, sharing the power of numbers when it comes to storytelling - Numbers don't lie! The New Creator Class with Nina Kammer October 12th, 2023 | 26 min 35 sec Matt is joined by colleague Josh Neuman (President of Entertainment at Super League). They discuss how his background in the music industry prepared him for working in immersive experiences. Roblox, Innovation and Brand Success with Josh Neuman September 28th, 2023 | 45 min 30 sec