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Blog Posts (72)

  • Metaburst April 30th

    The news from the metaverse this week was out of this world. There have been several exciting developments, like: Fortnite helping you build a lunar base, Disney inventing a VR treadmill and Walmart making shopping easier on Roblox! Read on for more details: VISIT THE MOON IN FORTNITE Space exploration is coming to the metaverse! Ahead of NASA’s next mission to the moon in 2026, the European Space Agency partnered with Epic Games and Hassel to create “Lunar Horizons”. In Fortnite’s new game mode, you can play as astronauts collecting samples and building a lunar base on the moon’s south pole. It’s not only fun but educational and play-tested by real ESA astronauts! The game is available to play now so definitely check it out. Read More DISNEY’S NEW VR TREADMILL Disney’s Imagineers have devised a new way to interact with VR - a 360 degree treadmill called the Holotile! Until now, walking in VR has been pretty limited, but this game changing prototype solves these issues with hundreds of tilting, spinning discs. This new technology was invented by Lanny Smoot, one of the most prolific Imagineers, who was recently inducted into the National Inventors Hall of Fame. The Holotile is not available to the public yet, but its existence opens up a world of possibilities for engaging with the metaverse. Read More SHOP WALMART INSIDE ROBLOX Speaking of innovation, Walmart just expanded its e-commerce capabilities in Roblox. For the month of May, “Walmart Discovered” is running a pilot test for users to try out virtual items from their store and order the physical twin within the platform. As of right now, players can only buy three items: a steel tumbler, a festival bag and wireless headphones. This is the first of a series of e-commerce tests Roblox will roll out. If all goes well, the platform could cement itself as a virtual shopping hub. Start filling those carts, people! Read More This week’s edition of Metaburst included some truly groundbreaking stories. From Fortnite creating a realistic lunar simulation game, to Disney’s Imagineers inventing the 360 degree Holotile treadmill, to Walmart potentially changing the shopping landscape of Roblox. It’s always inspiring to read about all the creative ways the metaverse can be applied to everyday life. Come back next week for more news from the metaverse!

  • METABURST: JUNE 18TH

    Thanks for joining us for this week’s edition of Metaburst! Today, we're covering Metallica shredding in Fortnite, Tetris dropping into Minecraft, and Sour Patch Kids spreading mischief in Roblox. Read on for more details: METALLICA SHREDS ON FORTNITE Fortnite has given us plenty of fuel for virtual concerts on their platform, from Ariana Grande to Eminem. Well, this next group will have you off to Never Neverland - it’s Metallica! They’re not just performing in Fortnite, Metallica will ride the lightning into all game modes from Festival to Battle Royale. You can even load up with LEGO versions of each band member! If we can’t collect all four of those then nothing else matters. There will be six opportunities to view the concert starting June 22nd! Read More TETRIS RAINS BLOCKS ON MINECRAFT Tetris turned 40 this month! To celebrate, they released an official add-on with Minecraft. Now, texture packs for properties like Halo and Skyrim have been around for years, but this Tetris add-on is the first branded one sold in the Minecraft Marketplace. This add-on merges Tetris themed weapons, armor and monsters with the Minecraft universe. But the blocky goodness doesn’t end there - Tetris is also releasing a Minecraft DLC on July 30th! Tetris is the highest selling game in history at over 520 million units worldwide. Minecraft lands second with over 300 million. This collaboration between the two top games could lead to even more sales and awareness! Read More SOUR PATCH KIDS WREAK HAVOC IN ROBLOX First they were sour, then they were sweet… now, they’re on Roblox! The extremely flavorful candy company built a game called “Mischief Tycoon!” In it, those kooky kids destroyed the land and it's up to players to rebuild it! Each mini-game is designed after candies like: Watermelon Blast or Peach Falls. There are several themed UGC items to win like a candy-coated jetpack and cape! Is anyone else’s mouth watering? Read More Each week, Super League explores news about how the biggest companies are embracing the metaverse. This week, we learned about Fortnite’s next big musical collaboration, and a match made in blocky heaven with Minecraft and Tetris! Lastly, we saw how candy companies like Sour Patch Kids engaged with the immersive space through their Roblox game. Come back next week for more news from the metaverse!

  • METABURST: JUNE 11TH

    It’s been another exciting week in the metaverse. In today's edition of Metaburst, we're covering Ikea’s new job opportunities on Roblox, McDonald’s virtual shop and a new Fortnite island that helps players fight climate change! WORK AT IKEA IN ROBLOX Ikea’s hiring…In the metaverse! By launching a job simulator on Roblox, players get to sell furniture, decorate showrooms and even serve meatballs! A select few will even be paid for their work. Ikea has offered to put ten applicants from the UK and Ireland on their payroll for 13 pounds an hour. This could be a good gig, definitely less physically intensive - is this the future of virtual work? With so many people working remotely in the last few years, we could see more job postings like this. Unfortunately, Ikea’s only offering these positions in Europe, so Americans may have to wait longer for an opportunity like this. Read More PLAY IN A VIRTUAL MCDONALD’S Speaking of virtual marketplaces, McDonald’s is also getting into the metaverse game! They are test driving a virtual store in Singapore! Called “My Happy Place”, users can build their own burgers, unveil their dream restaurant and win daily rewards. There’s even a chance to win a year of free meals! This metaverse experiment will only be live for a month from June 6th to July 7th. If it’s successful, the experience may become available in other regions. Read More FIGHT CLIMATE CHANGE ON FORTNITE You can now fight climate change in a new Fortnite Island called “Tradewater-Earthshot Parkour.” It was developed by the two companies Tradewater and Earthshot in an effort to raise awareness and inspire the younger generations to get involved. Players race to shoot toxic oil and gas wells to stop polluting the air. In the process, they learn more about the harmful chemicals impacting the real world environment. You can try the experience now here. Read More This week we saw some interesting use cases for the immersive web, the most unique being Ikea’s actual job offerings at their virtual Roblox store. Next, we saw McDonald’s test out a virtual store in the Singapore market. We’ll have to check back in to see its level of success. Lastly, we saw two environmental companies band together to create a climate aware Fortnite island. Come back next week to learn more about the metaverse!

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  • Pop Ups | Super League

    POP UPS ARE DRAG AND DROP Immersive custom experiences for your brand in the Metaverse. POP UPS ARE 3X MORE ENGAGING Source: Industry KPIs: Social Affiliate Engagement Rate Worldwide, by Platform, Oct 2023 IT'S IMMERSIVE CONTENT MADE EASY TURNKEY TARGETABLE SCALABLE TURNKEY TARGETABLE SCALABLE AWARENESS Understand how many players you reach and their demographics. ENGAGEMENT Understand how many times players engage, what they engage with, and how long they engage. PLAYER BEHAVIOR Utilize our brand lift studies to deepen understanding about players. SUCCESS YOU CAN SEE MEASURE YOUR SUCCESS AWARENESS KPI'S Understand how many players you reach and their demographics with proprietary IAB standard in-game impression measurement. ENGAGEMENT KPIs Understand how many times players engage, what they engage with, and how long they engage. PERCEPTION & PURCHASE BEHAVIOR Run a brand lift study to understand if the campaign is impacting incremental awareness, brand perception, and purchase behavior. AWARENESS Understand how many players you reach and their demographics. ENGAGEMENT Understand how many times players engage, what they engage with, and how long they engage. PLAYER BEHAVIOR Utilize our brand lift studies to deepen understanding about players. PLAYER BEHAVIOR Utilize our brand lift studies to deepen understanding about players. PLAYER BEHAVIOR Utilize our brand lift studies to deepen understanding about players. ENGAGEMENT Understand how many times players engage, what they engage with, and how long they engage. AWARENESS Understand how many players you reach and their demographics. PLAYER BEHAVIOR Utilize our brand lift studies to deepen understanding about players. SUCCESS YOU CAN SEE SOUNDZ + LISTENING PARTY BEBE REHXA Understand how many players you reach and their demographics with proprietary IAB standard in-game impression measurement. SOUNDZ + LISTENING PARTY BEBE REHXA Understand how many players you reach and their demographics with proprietary IAB standard in-game impression measurement. LISTENING PARTY EXTERIOR CUSTOMIZATION: Color Scheme Logos/Signage INTERIOR CUSTOMIZATION: Color Scheme Logos/Signage Set Decoration/Product Artist or Brand NPC Music/Set List UGC & Emote Shoppable Minigame/Interactivity (Additional Cost to Customize) REQUIRED ASSETS: Brand Logo & Asset Pack Product & UGC Reference NPC Reference LEAD TIME: 6 weeks MAKEUP COUNTER CUSTOMIZATION: Color & Visual selection of build Logo Signage In-Game Product Examples Product Interactivity UGC Shoppable Brand NPC Minigame/Interactivity* REQUIRED ASSETS: Brand Logo & Asset Pack Product & UGC Reference NPC Reference ​ LEAD TIME: 6 weeks STORE EXTERIOR CUSTOMIZATION: Color Scheme Logos/Signage Building design INTERIOR CUSTOMIZATION: Color Scheme Logos/Signage In-Store Decor & Products UGC Shoppable Brand NPC Minigame/Interactivity (Additional Cost to Customize) REQUIRED ASSETS: Brand Logo & Asset Pack Product & UGC Reference NPC Reference LEAD TIME: 6 weeks VEHICLE CUSTOMIZATION: Car Color & Theme Make and model Logos/Signage Platform colors Minigame/Interactivity (Additional Cost to Customize) REQUIRED ASSETS: Brand Logo & Asset Pack 3D Model of Vehicle (if applicable) UGC Reference NPC Reference LEAD TIME: 6 weeks I WOULD LIKE TO WORK WITH SUPER LEAGUE LET'S WORK TOGETHER GET STARTED WITH YOUR POP UP LET'S WORK TOGETHER POP UPS ARE 3X MORE ENGAGING Source: Industry KPIs: Social Affiliate Engagement Rate Worldwide, by Platform, Oct 2023 EXPERIENCES READY FOR YOUR BRAND BEAUTY STORES MUSIC VEHICLES BEAUTY STORES MUSIC VEHICLES

  • IMMERSIVE EXPERIENCES | Super League

    Super Games creates custom worlds and innovative game experiences for brands to build unique connections to their audiences. Our publishing abilities within open gaming platforms extends beyond our Owned & Operated games within Game Studio to our brand partners. CONTACT US IMMERSIVE EXPERIENCES Super Games creates custom worlds and innovative game experiences for brands to build unique connections to their audiences. Our publishing abilities within open gaming platforms extends beyond our Owned & Operated games within Game Studio to our brand partners. Contact Us IMMERSIVE EXPERIENCES 5,834,024,800 Total lifetime visits of Game Studio games + 5,834,024,800 Total lifetime visits of Game Studio games We specialize in building immersive environments that captivate, engage, and leave a lasting impression. SEE OUR WORK IMMERSIVE ENVIRONMENTS IMMERSIVE ENVIRONMENTS We specialize in building immersive environments that captivate, engage, and leave a lasting impression. SEE OUR WORK GAME STUDIO We create, grow, and partner with metaverse experiences and a league of extraordinary game developers. Explore Game Studio GAME STUDIO We create, grow, and partner with metaverse experiences and a league of extraordinary game developers. SEE OUR WORK GAME-TECH Essential products for Roblox developers that help you monetize, optimize, and manage your games. Work With Us GAME-TECH Essential products for Roblox developers that help you monetize, optimize, and manage your games. WORK WITH US MINECRAFT SERVERS Super League, the unrivaled leader in Minecraft experiences, leverages our ownership and operation of the largest retail Minecraft server communities in the market. Build an Experience DIGITAL COLLECTIBLES Let Super League help you build a successful digital goods program. Learn More DIGITAL COLLECTIBLES Let Super League help you build a successful digital goods program. LEARN MORE IMMERSIVE ENVIRONMENTS We specialize in building immersive environments that captivate, engage, and leave a lasting impression. See Our Work GAME STUDIO We create, grow, and partner with metaverse experiences and a league of extraordinary game developers. Explore Game Studio GAME-TECH Essential products for Roblox developers that help you monetize, optimize, and manage your games. Work With Us MINECRAFT SERVERS Super League, the unrivaled leader in Minecraft experiences, leverages our ownership and operation of the largest retail Minecraft server communities in the market. Build an Experience DIGITAL COLLECTIBLES Let Super League help you build a successful digital goods program. Learn More POP UPS I would like to work with Super League Let's work together I WOULD LIKE TO WORK WITH SUPER LEAGUE Let's work together I WOULD LIKE TO WORK WITH SUPER LEAGUE LET'S WORK TOGETHER

  • Pop-Ups (Animation Test) | Super League

    TURNKEY Customize and launch in as quickly as 4 weeks. Reach millions of players across Roblox experiences. SCALEABLE Target your audience by country, age, gender, and more. TARGETABLE IMMERSIVE CONTENT MADE EASY CONTACT US POP UPS ARE DRAG-AND-DROP Customizable, immersive content units. INSTANT BRANDING SOLUTIONS Pop Ups offer multiple engagement touchpoints and seamless integration into our network of partner games. This combination provides an effective solution to achieve unparalleled scale and reach across diverse Roblox experiences.

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