Welcome to the latest edition of Metaburst, your weekly source for all things metaverse-related. In this edition, we'll delve into some exciting developments that are pushing the boundaries of digital reality and changing the way we experience virtual worlds. From the cultural phenomenon that is Hamilton making its mark in the metaverse to the insights shared at the Metaverse Summit 2023, and even Paris Hilton's foray into the metaverse through a captivating experience on Roblox, we've got it all covered. Let's dive right in! Hamilton Takes Center Stage in the Metaverse The metaverse is no stranger to hosting renowned entertainment, and this time, it's none other than the Broadway sensation, Hamilton. Lin-Manuel Miranda's groundbreaking musical has transcended the physical stage and made its grand entrance into the digital realm. Thanks to a collaboration with innovative creators, fans of the musical can now immerse themselves in a metaverse rendition of the historical masterpiece. This digital adaptation goes beyond a mere performance; it's an interactive experience that allows users to step into the shoes of their favorite characters, explore iconic scenes, and even rewrite history. The fusion of technology, art, and history is truly something to marvel at, and it opens up a new dimension of possibilities for how we engage with our favorite cultural works. All brought to you by Super League and Small World! Read More Insights from the Metaverse Summit 2023 The Metaverse Summit 2023 was a gathering of visionaries, technologists, and thought leaders who shared their perspectives on the future of digital reality. Hosted by NFT Plazas, the summit provided a platform for experts to discuss the latest trends, challenges, and innovations within the metaverse landscape. From the evolution of NFTs to the integration of blockchain technology, the discussions painted a vivid picture of what lies ahead. Speakers highlighted the potential for interconnected virtual worlds, seamless user experiences, and the blurring of boundaries between physical and digital realms. As the metaverse continues to expand and evolve, events like the Metaverse Summit serve as a crucial space for collaboration, ideation, and shaping the trajectory of this transformative phenomenon. Read More Paris Hilton's "Slivingland" on Roblox: A New Metaverse Frontier The metaverse is known for its ability to merge real-world creativity with digital innovation, and Paris Hilton's recent venture, "Slivingland," exemplifies this fusion. The renowned socialite and entrepreneur has stepped into the metaverse with a captivating experience on the popular platform Roblox. "Slivingland" offers users a chance to explore a whimsical virtual realm, complete with Hilton's signature style and charm. Visitors can engage in a variety of activities, from attending virtual events to exploring art installations and even participating in virtual shopping experiences. Hilton's entry into the metaverse highlights the potential for celebrities and creators to connect with their audiences in entirely new ways, pushing the boundaries of entertainment, branding, and immersive storytelling. Read More And there you have it, a glimpse into the captivating world of the metaverse through the lens of Hamilton's digital debut, insights from the Metaverse Summit 2023, and Paris Hilton's innovative "Slivingland" experience on Roblox. As we continue to witness these remarkable developments, it's evident that the metaverse is rapidly becoming a dynamic playground for creativity, connection, and exploration. Be sure to stay tuned for more exciting updates in the metaverse, as we uncover the latest stories, breakthrough technologies, and immersive adventures that are shaping the future of digital reality. Until next time, keep exploring and embracing the endless possibilities of the metaverse!

Broadway has arrived…on Roblox! We are so excited to announce the launch of Hamilton Simulator through our partnership with the owners of Hamilton. A special thank you to Lin Manuel Miranda and Jeffrey Seller for allowing us to work so closely with the Hamilton team to ensure the set designs, music, and characters from the show could be represented authentically within an entirely new content platform. The game features 8 zones - a period accurate tavern, George Washington’s Office, town squares, a romantic ballroom, and the Battle of Yorktown! Instrumental versions of multiple songs from the musical are part of each level, including, “Guns and Ships,” “You’ll Be Back,” and more. So many amazing people contributed to bringing this to life. Shout outs to Maggie Brohn and Zankhit Chawda, as well as Andy Babb, Michael Quiroz, and Chari LeMasters at Super League. From Matt Edelman, President of Super League: “A once-in-a-generation cultural touchstone, Hamilton has expanded horizons and entertained legions of global fans. It’s such an honor to be trusted to bring such powerful IP to the world’s most powerful immersive platform.” Have any world-class IP that belongs in front of 66mm Daily Active Users??? You can trust us too!

Welcome to another edition of Metaburst, where we delve into the latest happenings in the rapidly expanding world of virtual reality and the metaverse. In this week's roundup, we'll explore how music legends CeeLo Green and Jack Splash are shaping the metaverse music scene, how UFC is making its mark in the digital realm, and how Copenhagen Fashion Week is redefining the runway through a unique digital lens. CeeLo Green and Jack Splash Pioneer the Metaverse Music Movement The metaverse is becoming a hub for musical innovation, and two prominent figures are at the forefront of this revolution. Grammy-winning artist CeeLo Green and renowned producer Jack Splash are collaborating to redefine the music experience within the metaverse. By leveraging the immersive capabilities of this digital universe, they are creating unprecedented concerts, interactive music experiences, and virtual meet-and-greets that transcend traditional boundaries. Their partnership with CEEK, allows fans to step into virtual venues and witness electrifying performances as if they were front row at a live show. Through the power of blockchain technology, these experiences can be owned, traded, and cherished, bridging the gap between artists and their fans in ways never before imagined. Read More UFC Enters the Horizon: Metaverse Gets a Dose of Real-World Combat In a groundbreaking move, Meta is bringing UFC action to the Horizon Worlds metaverse, blurring the lines between the digital and real-world combat experience. Virtual fighters can now step into the shoes of their favorite UFC stars, engage in epic battles, and experience the rush of victory firsthand. This crossover between the octagon and the metaverse showcases the limitless potential of virtual reality, allowing fans to not only watch but actively participate in the intensity of UFC matches. Read More Copenhagen Fashion Week Takes a Digital Leap with DREST Game Fashion meets technology in a groundbreaking collaboration that's reshaping the future of runway shows. Copenhagen Fashion Week has embraced the metaverse through an innovative partnership with the DREST game. This revolutionary fashion platform allows users to immerse themselves in a digital world where they can curate and style outfits, virtually attend fashion shows, and even purchase real-world clothing collections showcased in the game. This fusion of fashion and the metaverse not only provides a dynamic and interactive way to experience fashion week but also opens doors to a new era of sustainability and inclusivity. As virtual catwalks become the norm, designers can reach global audiences without the environmental impact of traditional fashion events, while fashion enthusiasts can engage with luxury brands in entirely new and exciting ways. Read More Thanks for tuning in to this week's Metaverse Digest! Be sure to join us next time for more groundbreaking stories, technological marvels, and immersive experiences that are shaping the future of the metaverse.

Today on Metaburst we dive into “The Sandbox” and British Museum Collaboration, how generative AI will drive Metaverse uptake, and how you can learn martial arts from Bruce Lee. The Sandbox and British Museum Bring Art and History into the Metaverse "The Sandbox" has already established itself as a popular metaverse destination, allowing users to create, own, and monetize their virtual experiences using blockchain technology. By partnering with the British Museum, this virtual world gained access to an unparalleled collection of historical artifacts and artistic masterpieces. This groundbreaking alliance allowed users to explore the British Museum's extensive collection within the metaverse, fostering a unique and immersive experience where history and art intertwine. You can now walk through ancient civilizations, witness historic events, and even interact with historical figures—all within the digital realm. The collaboration not only brought history to life but also opened up new avenues for education, entertainment, and cultural preservation. Read More Generative AI Will Drive Metaverse Uptake to Over 600 Million Users by 2026 Next up we dive into how the metaverse's rapid growth and adoption have been fueled by cutting-edge technologies, and generative AI is undoubtedly a game-changer in this landscape. Reports emerged predicting that generative AI would be a key driving force behind the metaverse's expansion, catapulting the user base to over 600 million by 2026. Generative AI leverages machine learning algorithms to generate content autonomously, creating vast virtual worlds, realistic avatars, and immersive experiences without human intervention. This technology not only expedites the development of the metaverse but also enhances its scalability and diversity. Read More Metaverse Bruce Lee Avatar to Teach Martial Arts in the Metaverse A groundbreaking announcement took the world by storm. Bruce Lee, the legendary martial artist, was brought back to life as a virtual avatar to teach martial arts within this digital universe. It's like stepping into a movie and learning from a cultural icon right in the comfort of your own virtual space. With advanced motion-capture technology and AI-driven interactions, users can now experience the thrill of mastering martial arts from none other than Bruce Lee himself. Read More Thanks for stopping by! Join us next week for more exciting stories, immersive experiences and technological advances in the metaverse!

This week on Metaburst we explore BMW’s innovative way to test drive their new motorcycle, Roblox’s exciting announcement to easily make their experiences playable in virtual reality, and Imagine Dragons’ first-of-its-kind watch party (powered by Super League!) A Groundbreaking Imagine Dragons Watch Party! Super League, in collaboration with Interscope Records, has announced the launch of "Imagine Dragons: Live in Vegas, Hulu Watch Party" on Roblox. This groundbreaking event marks the first-ever music documentary watch party on Roblox and celebrates the upcoming feature documentary "Imagine Dragons Live in Vegas," premiering on Hulu. Fans can immerse themselves in a unique concert watch party and engage with the band through live Q&A sessions. The event features a fantasy version of Las Vegas, where players can participate in interactive watch parties, VIP experiences, battles based on Imagine Dragons songs, and earn collectible virtual goods. The collaboration aims to bring an immersive concert experience to life, showcasing Imagine Dragons' massive fan base and promoting their concert documentary on Hulu. The event is open on Roblox, starting at 4 PM PT on June 14th and repeated until 11 PM PT on Sunday, July 16th. Immersive Watch Party on Roblox Celebrates Upcoming Imagine Dragons Feature Documentary Check it out here! Test Drive BMW’s new motorcycle in the Metaverse! BMW Motorrad's Metaride CE-02 is a groundbreaking concept that revolutionizes urban mobility. This article takes us on a journey into the future, where urban transportation becomes seamlessly integrated into the Metaverse. The Metaride CE-02 is an electric, single-track vehicle designed to navigate congested city streets effortlessly. With its sleek design and compact size, the CE-02 offers a futuristic riding experience, aligning perfectly with the evolving landscape of the Metaverse. "Metaride CE-02: Redefining Urban Mobility with BMW's Futuristic Concept" - BMW Motorrad Check it out here! ROBLOX is finally heading for Virtual Reality! Next up is an exciting development in the gaming world. Roblox, the popular user-generated gaming platform, is venturing into Meta Quest, a virtual reality experience that takes gaming to new heights. By integrating Roblox into the Meta Quest platform, players can immerse themselves in a vast virtual universe, blurring the lines between reality and the gaming world. This announcement is huge for Roblox developers as it will remove the long step of implementing future and existing experiences to specifically work in virtual reality. "Roblox is Coming to Meta Quest: The Metaverse Meets Gaming" - Roblox Developer Forum Check it out here! Thanks for stopping by! Join us next week for more exciting stories, immersive experiences and technological advances in the metaverse!

Acquisition solidifies Super League’s position as the premier end-to-end provider of branded immersive experiences across Web2 and Web3 ecosystems SANTA MONICA, Calif., May 09, 2023 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLGG), a leading publisher of immersive experiences across the world’s largest metaverse gaming platforms, announced today the acquisition of MELON, a groundbreaking development studio building innovative virtual worlds in partnership with powerful consumer brands across music, film, TV, sports, fashion and youth culture. With this acquisition, Super League further strengthens its position as a one-stop solutions provider and strategic operating partner for marquee brands and businesses seeking to expand and activate communities throughout the gaming metaverse. “This accretive acquisition fits perfectly within Super League’s strategy of expanding our technology and capability backbone to further entrench the Company’s position as a leader in the emergence of the immersive web,” said Ann Hand, Chair and CEO of Super League. “M&A and consolidation are becoming predominant themes in our space, making our multiverse approach to virtual world publishing even more poignant in today’s market. The next generation internet is arriving, both within gaming and more broadly. It is more immersive, customizable, and sticky for consumers. Brands are coming to us initially to reach elusive young audiences and achieve campaign-oriented marketing objectives – but increasingly they stay with us as an enterprise solutions partner to help modernize the experience they provide for their digital community.” MELON's focus on brand strategy and storytelling as core ingredients to driving successful business outcomes, combined with their development experience and innovative use of new technologies, have established the company as a consistent pioneer. Incorporating these capabilities, alongside Super League's industry-leading measurement and monetization software suite and proven player acquisition proficiency, creates a vertically-integrated powerhouse in the fastest growing segment of the video game industry. Through the acquisition of MELON, the company now has internal creation capabilities across multiple platforms such as Roblox and Minecraft, deep audience development expertise, an unparalleled network of creator partnerships whose experiences reach more than 100 million monthly active users (‘MAUs’), and proprietary in-world monetization and digital-to-physical technology that delivers impactful results for brands and IP owners on a global scale. MELON grew to prominence developing numerous high-profile experiences and creating one-of-a-kind experiences within Roblox, having worked with brands including the NFL, Chipotle, Mattel, Clarks, Dave & Buster’s, and PacSun. Well-known for their achievements in the music industry, MELON was the first company to bring a music event to life on Roblox, and was the first independent studio to create an avatar-based music performance on the platform. The company has produced multiple award-winning virtual music events in partnership with major recording artists and record labels that have attracted millions of visitors - featuring such global stars as KSI, Ava Max, Tai Verdes, George Ezra and Zara Larsson. “We’re thrilled to combine forces with Super League and expand upon an ambitious creative and strategic vision shared by both companies,” said Josh Neuman, co-founder and CEO of MELON. “There is no one size fits all for brands and IP owners entering the space. With Super League and MELON operating as an integrated company, we can provide brands with the full spectrum of crawl, walk, run alternatives designed to achieve targeted business objectives. We now have best-in-class execution capabilities at all levels under one roof, with the infrastructure to scale far beyond what we thought was possible.” Collectively, Super League and MELON have helped usher more than 100 brands and consumer-facing businesses into Roblox, Minecraft, and Fortnite, the three most significant metaverse gaming platforms focused on empowering gaming creators. Activations include an unparalleled range of programs, including branded worlds, integrations into existing popular experiences, custom limited-time-engagements such as concerts, tentpole cultural events, influencer play-throughs, content broadcasts, avatar item collections, and media campaigns. “Other than watching videos, kids, teenagers and young adults - the hardest to reach of audiences - spend more time on their digital devices within games and immersive worlds than anywhere else. If you’re responsible for marketing a consumer facing brand, whether a retail product, sports organization, entertainment property, travel destination, or even a housing development, you can choose to engage young people where they are the most passionate, creative, connected, and inspired … or not,” said Matt Edelman, President and Chief Commercial Officer of Super League. “We have just added the necessary expertise to deliver more inspired spaces. This deal will supercharge everything we do and are determined to accomplish.” About Super League Super League (Nasdaq: SLGG) is a leading strategically-integrated publisher and creator of games and experiences across the world’s largest immersive digital platforms. From metaverse gaming powerhouses such as Roblox, Minecraft and Fortnite, to the most popular Web3 environments such as Sandbox and Decentraland, to bespoke worlds built using the most advanced 3D creation tools, Super League’s innovative solutions provide incomparable access to massive audiences who gather in immersive digital spaces to socialize, play, explore, collaborate, shop, learn and create. As a true end-to-end activation partner for dozens of global brands, Super League offers a complete range of development, distribution, monetization and optimization capabilities designed to engage users through dynamic, energized programs. As an originator of new experiences fueled by a network of top developers, a comprehensive set of proprietary creator tools and a future-forward team of creative professionals, Super League accelerates IP and audience success within the fastest growing sector of the media industry. For more, go to superleague.com. Forward-Looking Statements Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. Statements in this press release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve substantial risks, uncertainties and assumptions, including statements related to the Company and Melon and our acquisition of Melon’s assets that could cause actual results to differ materially from those expressed or implied by such statements. Forward-looking statements in this communication include, among other things, statements about the potential benefits of our acquisition of Melon and its assets, our possible or assumed business strategies, potential growth opportunities, new products and potential market opportunities. Risks and uncertainties include, among other things, risks related to our ability to successfully integrate Melon’s operations; our ability to implement its plans, forecasts and other expectations with respect to Melon’s business; our ability to realize the anticipated benefits of the acquisition of Melon, including the possibility that the expected benefits from the acquisition will not be realized or will not be realized within the expected time period; disruption from the acquisition of Melon making it more difficult to maintain business and operational relationships; the outcome of any legal proceedings related to the transaction or otherwise; the negative effects of the announcement or the consummation of the acquisition of Melon on the market price of our common stock or on our operating results; significant transaction costs; unknown liabilities; attracting new customers and maintaining and expanding our existing customer base, our ability to scale and update our platform to respond to customers’ needs and rapid technological change, increased competition on our market and our ability to compete effectively, and expansion of our operations and increased adoption of our platform internationally. Additional risks and uncertainties that could affect our financial results are included in the section titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended December 31, 2022 and other filings that we make from time to time with the Securities and Exchange Commission (‘SEC’) which, once filed, are available on the SEC’s website at www.sec.gov. In addition, any forward-looking statements contained in this communication are based on assumptions that we believe to be reasonable as of this date. Except as required by law, we assume no obligation to update these forward-looking statements, or to update the reasons if actual results differ materially from those anticipated in the forward-looking statements. CONTACT For Super League Gillian Sheldon gillian.sheldon@superleague.com

SANTA MONICA, Calif., July 11, 2023 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLGG), a leading publisher of immersive experiences across the world’s largest metaverse gaming platforms, announced today the extension of its intellectual property portfolio, having received a notice of allowance from the United States Patent and Trademark Office (USPTO) for an additional patent application associated with the synchronization of live web streams. Specifically, the company’s newest patent allowance pertains to mitigating latency challenges arising from the combining of multiple ‘live’ streams. When properly deployed, such mitigation results in predictable high quality, high fidelity productions. “This extension of our patent portfolio is particularly exciting as it exemplifies our creativity and initiative to meet and overcome challenges and achieve excellence in our broadcast studio. We remain fully committed to continued innovation and our stated mission to provide best-in-class immersive and interactive content experiences across the web and metaverse,” says David Steigelfest, Super League Co-Founder and Chief Platform Officer. Super League's creative studio is a vibrant contributor to the company's business, leading the way in video content production for numerous dynamic brand activations each month. Notable productions include live stream broadcasts for MTV's popular program "Wild 'N Out" inside Minehut, Super League’s thriving Minecraft community, as well as hosting a live broadcast of the Charli XCX concert, a foundational piece of the Samsung Superstar Galaxy Roblox experience. In addition, for the last three years, Super League has produced a world-wide esports event every month for Top Golf's live WGT Golf series. Top brands and event producers continue to leverage the company’s robust cloud production capabilities, including the real-time video collaboration tool Super View. This patent application grows Super League’s already substantial patent portfolio, which encompasses a multitude of innovations including those related to AI, custom visualization, audience targeting and more. About Super League Super League (Nasdaq: SLGG) is a leading strategically-integrated publisher and creator of games and experiences across the world’s largest immersive digital platforms. From metaverse gaming powerhouses such as Roblox, Minecraft and Fortnite, to the most popular Web3 environments such as Sandbox and Decentraland, to bespoke worlds built using the most advanced 3D creation tools, Super League’s innovative solutions provide incomparable access to massive audiences who gather in immersive digital spaces to socialize, play, explore, collaborate, shop, learn and create. As a true end-to-end activation partner for dozens of global brands, Super League offers a complete range of development, distribution, monetization and optimization capabilities designed to engage users through dynamic, energized programs. As an originator of new experiences fueled by a network of top developers, a comprehensive set of proprietary creator tools and a future-forward team of creative professionals, Super League accelerates IP and audience success within the fastest growing sector of the media industry. For more, go to superleague.com. Contact Gillian Sheldon gillian.sheldon@superleague.com Source: Super League Gaming Released July 11, 2023

Prepare for an electrifying collaboration that has set the gaming world ablaze! Marvel Snap and Super League Gaming have joined forces to create an unstoppable partnership that is revolutionizing digital gaming as we know it. With Super League Gaming's expertise in user acquisition and digital marketing, they have created captivating videos that showcase the immersive world of Marvel Snap. These videos, packed with stunning visuals and engaging content, have garnered millions of views and over 10,000 downloads, solidifying the success of this collaboration. As Super League Gaming continues to push the boundaries of video creativity, get ready to witness Marvel Snap rise to legendary status, dominating the gaming realm like never before. In the fast-paced world of digital gaming, acquiring new users and captivating their attention is crucial to success. Marvel Snap, the groundbreaking digital card battler game, found the perfect partner in Super League Gaming, a dynamic force with nearly a decade of experience in crafting engaging social media content and driving user acquisition for the gaming industry. Together, they have orchestrated a campaign that has taken the gaming community by storm, enticing players from all corners of the globe to download and experience the marvel of Marvel Snap. Marvel Snap transports players into the vast and captivating world of Marvel comics and movies. With breathtaking art and visual effects, the superhero cards seem to come to life on screen, offering players an unparalleled gaming experience. Recognizing the immense potential of Marvel Snap, Super League Gaming set out to create a series of captivating videos that would not only showcase the game's remarkable features but also inspire viewers to embark on their own superhero journeys. With their expertise in user acquisition and digital marketing, Super League Gaming meticulously crafted 15 short, yet powerful, videos designed to leave a lasting impression. Ranging from 15 to 30 seconds in duration, each video serves as a gateway to the immersive world of Marvel Snap. Leveraging their vast knowledge of video editing and social media trends, Super League Gaming ingeniously packed a wealth of information into these visually stunning videos. The secret lies in their ability to strike the perfect balance between information and entertainment. Viewers are treated to high-definition gameplay footage, backed by energetic and infectious music. These videos not only highlight the exhilarating battles and strategic gameplay of Marvel Snap but also showcase the game's exceptional card art and awe-inspiring graphical animations. The combination of compelling visuals and engaging audio captivates the viewer's attention from the first second, leaving them hungry for more. The impact of this strategic collaboration has been monumental. In just a few short months, these videos have scorched across the internet, amassing millions of views worldwide. Their siren call has resonated, inspiring over 10,000 downloads of Marvel Snap, and the frenzy shows no signs of slowing down. This partnership has exceeded all expectations, positioning Marvel Snap as a global phenomenon and solidifying Super League Gaming's status as the go-to video editing company for digital marketing campaigns. Buoyed by this resounding success, Marvel Snap is positively ecstatic about this collaboration and can't get enough of Super League Gaming's video wizardry. The creative minds at Super League Gaming are already hard at work, conceptualizing the next set of remarkable videos for global distribution. With their unparalleled expertise in video creation and their finger on the pulse of digital trends, Super League Gaming is poised to amplify the reach of Marvel Snap even further, captivating audiences and driving engagement to unprecedented heights. Marvel Snap is destined to reign supreme in the digital card battler realm, while Super League Gaming's innovative video editing techniques will ensure that the game captivates the hearts and minds of players worldwide. Stay tuned as Super League Gaming continues to redefine the boundaries of creativity, inspiring the world one mesmerizing video at a time.

Super League will help create a bespoke broadcast experience based on your brand’s needs, with a focus on streaming celebrities to spread awareness with something unique and memorable while still providing scalability. ​ This may include influential creators competing alongside stars of your movie or show or finding influencers with a natural affinity for your product that will ring true as they have shared this with their audience before. ​ This one-of-a-kind event will make sure the gaming audience knows your brand and how you’re empowering content for them to enjoy. ​ BRAND INTEGRATIONS may include: - Show open & 3D logo​ - Branded transitions/swipes​ - Onscreen QR code ​ - Branded Highlight / Replay Clips​

HOW IT WORKS:​ Super League will work with your team’s goals to find the proper combination of Dedicated VOD content, Livestreams, and Shout Out Integrations to fulfill your campaign needs. VODS:​ Video On Demand content (VODs), most notably on YouTube, provides a spotlight for your product with an extended lifespan to the content’s viewership. Throughout the video, creators will appropriately sprinkle in CTAs and brand talking points organically to make sure their audience understands that you’re empowering their content and not just “making a commercial”. For gaming brands, we will work with your team to find gameplay creators who have shown an affinity for your titles in the past or with those who have played games in your competitive set. With non-gaming brands, we’ll identify creators with content that will strike a chord with your desired audience using data and contextual strategy. We will help guide the proper balance of influencer creative and brand guidelines to create content that everyone is proud of, an audience that enjoys and drives performance. LIVE:​​ Focused on appointment viewing, Live viewers on Twitch and YouTube are some of the most engaged audiences as they consume content. Actively watching the streamer and participating in a chat with them over long watch sessions, a Live viewer is a dedicated one. Live content is sponsored in hour-long increments of streams dedicated to your brand. Depending on the strategy and creator options, there may be multiple streams booked with each creator or even longer sponsored blocks. Gaming brands will be paired with channels likely to enjoy their game and have the appropriate audience consuming their content. When appropriate, non-gaming Livestreams can be utilized as “Just Chatting” and IRL content has continued to increase in popularity. The Super League team will help find the right creators and shape the creative prompts to drive an engaging stream with your brand as the focus. SHOUT-OUTS: VOD and Live content both lend themselves to Shout Out Integrations. Shout Outs allow the brand to maximize reach as rates can be more efficient than dedicated content while allowing for messaging to fit in naturally alongside the video that wouldn’t normally work as a wholly devoted piece. Creator selection is key as we want to make sure that not only the creator and their content fits the needs of the brand but also that the audience aligns too. We will also provide platform-specific best practices throughout the content to drive audiences toward your goals. These reads may include showing off the physical product if available. ​

Paramount Pictures sought help from Super League to promote their remake of the hit movie Scream using top tier streaming talent. Utilizing our multi-talented live and video production team, Super Studios decided to produce a livestream featuring the movie’s cast members competing in matches of the wildly popular (and deadly!) game Among Us. When COVID-19 prevented us from creating a live event, Super Studios pivoted and produced a seamless and entertaining video using remote production technology, which served as both a promotional tool for Paramount Pictures and an engaging piece of content for viewers. Our original plan was to produce a live broadcast on site at the Four Season Beverly Hills, where our movie talent were already planning to be present as part of one of Scream’s press junkets. We designed a floor plan that effectively arranged the participating talent with their own gaming station, a live control operating station for our directors, and cloud connection with remote influencers to participate with those on the ground. Cast members getting sick prevented us from pulling off a live event in a shared filming space. Super Studios came up with a quick solution and provided all talent with high-end remote filming kits that enabled them to be a part of our video production from the comfort of their own home with high quality video and audio output. Additionally, each remote caller was equipped with remote internet packs to ensure a seamless filming experience for the talent and crew involved. With all talent and crew connected via the cloud, Super Studios successfully captured an exciting gaming experience amongst film talent and popular influencers. The video garnered lots of attention on YouTube, with a ton of engagement from fans. Users made comments such as “This was way too much fun” and “Genius marketing” represent the enthusiasm and excitement viewers felt watching the video. One stand out quote includes: “Once again, the Scream promotional team has been killing it! They've been all over social media with actually fun and unconventional promotional content, and actually seem to have a finger on the pulse of what younger audiences watch/want.” Super Studios definitely had a strong grasp of the demographic and understood how to appeal to the gaming community while still promoting a feature film. Comments on YT like “I didn’t even know there was a new Scream until my fav streamer ChilledChaos tweeted about it” and “Such an awesome group of Among Us players!” show we knew which popular streamers to include to help make the most entertaining experience.

Some creative execution calls for bite-sized meme-able moments. ​ This may appear in short form such as Instagram Reels, YouTube Shorts, or TikTok depending on your targeting and messaging.​ Social Content’s success depends on open-minded brands looking to work alongside a creator’s vision and grant appropriate creative freedom as Repeat Viewing is a critical component for Short-Form Platform algorithms. ​​ HOW IT WORKS:​ Our team will target highly engaged channels aligned with your brand’s goals and values so Brand messaging will be naturally integrated into their content.​ FRAMERATE: Framerate is Super League’s social video community, and the leading social media gameplay highlights network. ​ We will distribute highlights of the series across our FramerateGG channel, and post full episodes on your brand's channels.​ ​BRAND PLACEMENTS:​ UI Takeover: scrolling ticker, branded logo & “Presented By” placement campaign hashtag included in copy along with a link to campaign URL.​ FRAMERATE STATISTICS: 3M+ ​Followers​​ ​1B+ ​Views​ (Combined)​​ 10% ​Avg CTR on sponsored content​ 11% Engagement Rate​