We are back with another round of news from the metaverse this week. There have been lots of exciting developments from new music in Fortnite Festival, to Hyundai setting up a garage in Zepeto, and Chucky joining Roblox! Read on for more details: Rock Out In Fortnite Fortnite Festival leans into rock by adding songs from bands like Paramore, Disturbed and Linkin Park. Since December, Fortnite Festival has been super popular, bringing in over 600,000 concurrent players at launch. The musical game mode has been attracting players with its evolving song catalog. Rock out to these new jam tracks like “Numb,” “Misery Business” and “Down with the Sickness”. At this rate, who knows what other artists will join the roster next month? Read More Chucky Terrifies Roblox Roblox has been a great place for movies to integrate into the metaverse. The latest addition is the horror franchise “Chucky.” In the new Roblox game: “Griefville: Survive the Nightmare”, you can play as the devious doll or try to outrun him. Head over to the game right now, because the Chucky character is available for a limited time only! With Chucky and Jaws making a presence in Roblox, expect to see even more horror properties coming to the platform. Read More Hyundai Joins Zepeto Hyundai cruises into the metaverse by creating a world in Zepeto! Zepeto is similar to Roblox but with a focus on social interaction and avatars. The Korean car manufacturer celebrates its history with the experience called “Timeless in Seoul.” There you can check out the original Pony car that put Hyundai on the map! Yes, you can customize your own pony, race it, and take pictures with friends! Read More That’s it for this week of Metaburst. There was a good variety of activations this time, ranging from music in Fortnite, to movies in Roblox and finally, to cars in Zepeto. Never underestimate the flexibility of the platform. If you own a brand and want to bring it to the metaverse, there is a place for you. Come back next week for more news from the metaverse!

The metaverse is a wonderful place for integrating IP and engaging players new and old. This week we saw examples of this with SpongeBob launching a game on Roblox, a new platform for NFTs called Nifty Island, and the expansion of Fortnite into open world mode. Read on for more details: SpongeBob Now On Roblox A pineapple just appeared under the sea in Roblox…that’s right, everyone’s favorite sponge has arrived! In honor of the 25th anniversary of Spongebob Squarepants the television show, Gamefam and Paramount are launching a game experience on January 26th. “SpongeBob Simulator” is a collecting game where players can explore Bikini Bottom and transform into characters like SpongeBob, Patrick and Squidward! While several console games based on SpongeBob’s IP have launched over the years, this is the first official foray the show has made into Roblox. Read More Fortnite Open World Mode Coming Soon In Fortnite news, a new leak released sharing details about an upcoming open world mode. While rumors of this mode have been swirling around since 2021, it’s looking closer to a reality. Currently codenamed “Arnold,” the world will feature new biomes, wildlife and vehicles! There will also be plenty of characters to interact with from friendly NPCs to henchmen to bosses. Still no word on the official release date but the code suggests we could see this mode as early as the end of this season! Read More New NFT Platform Nifty Island Launches A new platform is joining the metaverse called Nifty Island! It’s a web3 gaming platform for NFT users so they can interact in a communal space similar to Roblox. Partnering with popular NFT projects like Azuki, Moonbirds, and Bored Ape Yacht Club, it should be an accessible hub for all enthusiasts. Players will be able to use their NFT avatars to participate in blockchain games and construct their own islands. The open beta just went live on January 17th so if you’re into NFTs, check it out! In time, we’ll have to see if Nifty Island can draw as much engagement as Roblox. Read More As you can see, the metaverse is a perfect space to introduce existing IP like SpongeBob Squarepants having a game experience on Roblox. It can also be a space where you can take IP like NFTs and give them more functionality and personality. Lastly, Fortnite is the king of integrating IP from LEGO to My Hero Academia, by developing an open world mode there will be countless more opportunities to bring other IP in.

It’s been a very musical week in the metaverse. From Fender guitars sliding into Fortnite to Busta Rhymes dropping bars in TCG World! Outside of music, Godzilla and Kong tore into Roblox! Read on for more details: Fender in Fortnite Fender, one of the top sellers of electric guitars, just dropped a collaboration with Fortnite Festival! Players can riff, shred or slap that bass with these two awesome new, in-game guitars! For 800 V bucks, you can rock out like your favorite guitarist with the Precision Bass or the Stratocaster – and in six different colors. This is the first collaboration between a music instrument manufacturer and Fortnite, so be on the lookout for more brands joining the Festival. Read More Godzilla x Kong: Roblox Edition Godzilla and King Kong stomp into Roblox with the platform’s first ever ‘immersive trailer’! The movie “Godzilla x Kong: The New Empire” releases March 29th, and you can catch the trailer in the Godzilla and Kong Obby. If you want to see the full trailer, you’ll have to enter the virtual Hollow Earth and complete challenges first. While past films have made their trailers available to stream in Roblox, this is the first immersive format. This innovative way to promote films might just set a monstrous trend. Read More Busta Busts Rhymes in TCG World Busta Rhymes is now making music in the metaverse! In collaboration with upcoming platform TCG World - Busta will premiere the music video of the song “Chooky”. The song by Elesia Iimura and O.T. features Busta Rhymes and their music video portrays all three of them avatar style in a digital world. This musical collaboration between the artists and TCG World shows the versatility of the emerging platform. TCG World will be a place where you can buy virtual real estate, collect NFTs, play games and participate in events! While it’s still in Beta, you can access the more limited browser build right now. Read More That’s the metaverse roundup this week! It’s inspiring to see the opportunities to integrate music in these spaces from Fender in Fortnite Festival to Busta Rhymes in TCG World. The boundaries of movie promotion just keep getting bigger with Roblox’ first ever immersive trailer. Come back next week for more developments from the metaverse!

The metaverse is a great place to spread brand and IP awareness because it is endlessly flexible. Just look at the stories this week: More LEGO game formats on Fortnite, the movie “Jaws” bites into Roblox, and learn CPR in the metaverse! More LEGO Fortnite The launch of LEGO Fortnite survival mode has been a massive hit! Adding to the fun, two new creative islands dropped on the platform: LEGO Obby Fun and LEGO Raft Survival. In an attempt to offer more family friendly fare, Fortnite is building more games of all types. In this case, obstacle courses typically found on Roblox are very popular with younger audiences. As an added bonus, these games can be played with up to four people. This addition of two new islands shows that there’s no limit to what can be built with UEFN creative tools! Read More Jaws on Roblox The 1975 blockbuster classic “Jaws” now has a game experience on Roblox called “Jaws: Infested Waters.” It’s currently in beta with plans to fully launch later this month. You can revisit the thrilling tale by playing as the shark or a terrified swimmer. This survival game encourages teamwork among the swimmers to complete missions and of course, kill the shark. With an exciting premise like this, they’ll have boatloads of players clamoring to try…It looks like they’re gonna need a bigger beta! Read More Learn CPR Virtually You never know when you may need to save a life, which is why the American Heart Association created an activity to teach players Adult Hands-Only CPR in Roblox! When gamers play the popular co-op Obby “Carry Your Friends,” they can also learn this crucial technique. They can learn the two most important steps: calling 911 and pressing hard and fast in the center of the chest. Players who revive their friend can win a free UGC item. Head on over to teach yourself and potentially help others! Read More It’s been another interesting week in the metaverse, with stories displaying the expansive nature of the virtual world. From Fortnite’s continued experimentation with different game formats, to classic movies like Jaws bringing their world to Roblox. It’s not only entertaining but educational, where kids can learn CPR in-game! Check back in next week for more stories like this!

We may have had a long holiday weekend, but the metaverse did not slow down! From the Migration movie making an experience in Roblox, to exciting details about the Fortnite and LEGO collaboration. It doesn’t stop there, Roblox also announced its expansion to Meta Quest VR headsets! Keep reading to learn more about the latest developments: Experience the Migration Movie On Roblox Illumination Entertainment, known for the Minions franchise, is releasing a new movie Migration in December. To promote the film, it is getting a spec-quack-ular Roblox experience on Livetopia. “Migration Duck Adventure” lets players take flight with their new mallard mates in an epic quest with exclusive prizes. The experience is now live so be sure to check it out! Read More New Details About the LEGO Fortnite Collab Ahead of Fortnite Chapter 5, data miners have been scouring for as many details as they can get about the upcoming LEGO collaboration. Set to launch December 7, this latest update will allow players to use LEGO avatars and build an array of new structures. Leaks indicate the new game mode might take a page from Minecraft and employ procedural generation technology. Brick-by-brick, this would give players something new and unique each time they play. Read More Roblox Expanding to Meta VR The Roblox empire spans multiple gaming platforms, most recently joining Playstation. Well, they’ve announced that soon they’ll be making the jump to VR. Players with a Meta Quest 2 or Quest Pro can hop into an open beta ahead of the upcoming full release. Developers will soon be able to publish their existing experiences to support VR with little to no additional coding effort required. Read More Once again, Roblox continues to impress with their efforts to become available on all platforms, including VR. With games like Livetopia, Roblox maintains its reputation as an attractive place to promote major film releases like Migration. In comparison, Fortnite stretches its format by borrowing the brick aesthetic of LEGO and in turn, Minecraft. It will be interesting to see how players engage with Fortnite in this way. Come back next week for more news from the ever-evolving metaverse!

It’s been another expansive week in the metaverse! From Universal Studios joining Minecraft, Apple Vision Pro adding spatial games, and AI strengthening cybersecurity. Let’s dive in: Blockbuster Titles Have Entered The Block World Gamers everywhere can book their virtual vacations to Universal Studios in Minecraft, an experience drawing inspiration from both the Hollywood & Orlando parks. In their new DLC pack “Universal Studios Experience” the parks were faithfully restored in the game, along with extras like minigames. Players can take a ride on attractions like The ET Adventure, The Mummy, Skull Island: Reign Of Kong, Jurassic World: The Ride, along with beloved former attractions Back To the Future: The Ride and Jaws. Read More Apple Vision Is More Than A Productivity Tool You can now maintain your chess ranking during daily walks. Apple Arcade has opened up an extraordinary catalog of games for players to enjoy on Apple Vision Pro. Players will be able to interact with the games in their physical environment through augmented reality. Spatial games available now on Apple Arcade include Game Room, WHAT THE GOLF?, Cut the Rope 3, Jetpack Joyride 2, Patterned, Illustrated, Wylde Flowers, stitch., Synth Riders, LEGO Builder’s Journey, and Super Fruit Ninja. Read More Cyberhackers Beware of AI in New Crowdstrike Commercial During the Super Bowl, which is known for their flagship ads, there were several commercials that employed AI - from visual effects to actual products. Cybersecurity Company Crowdstrike wowed the world with their commercial, putting a “face” to notorious cyberhackers across the globe. The ad showcased how Crowdstrike handles security breaches through the use of AI animation with a wild west twist. Read More As usual, the metaverse keeps growing with theme parks like Universal Studios being built in Minecraft, and with new spatial games arriving on the Apple Vision Pro. Lastly, AI joins the forefront of the cultural conversation by being featured in multiple Super Bowl conversations. Tune in next week to find out about the biggest news from the metaverse!

Welcome back to your weekly dose of metaverse news. It’s been a great week with Lady Gaga and Ancient Greece both making waves in Fortnite. Also, Forbes magazine opens a plot in the Sandbox! Read on for more details: Lady Gaga x Fortnite For Fortnite players who want to just dance, Lady Gaga is headlining Season 2 of Fortnite Festival! The season is inspired by the aesthetic of her last album, Chromatica, from costumes to the look of the stage. Several of her hottest songs have been integrated into the game, like “Poker Face,” and “Rain On Me.” This isn’t a bad romance, try the rhythm based game for yourself if you want to be on the edge of glory. Read More Fortnite: Ancient Greece More details on Fortnite’s next chapter have leaked, and things are looking decidedly Grecian. Recent data mining confirms clues that all point to Ancient Greece with skins inspired by Greek mythology. Evidence was found of Mediterranean architecture, NPCs named after Greek characters, mosaics based on lore, and more. Players can see how accurate the leak was by playing it themselves starting March 8th! Read More Forbes Joins Sandbox Over at the Sandbox, Forbes just announced its launch of a permanent hub in their metaverse. The prominent business magazine hopes to foster its web3 community by giving them a space to interact virtually. There will be an interactive scavenger hunt, events and workshops players can participate in. You can check it out now! Read More It’s been another big week in the metaverse, especially for Fortnite! Its push into music with Fortnite Festival keeps growing with big stars like Lady Gaga. The new season is bound to attract new players and satisfy old players with its Ancient Greek theme. Lastly, big media companies like Forbes are clearly investing in the metaverse space by joining The Sandbox. Come back next week for more stories from the metaverse!

It’s been a wild week in the metaverse, especially for Fortnite. Disney announced a huge partnership with Epic Games, but that’s not all – stand-up comedy is coming to Fortnite too. Meanwhile Minecraft is being used as the perfect AI training ground! Disney & Fortnite Form the Most Epic Collab Disney announced plans last week to invest $1.5 billion into Epic Games. CEO Bob Iger intends to collaborate with Epic Games to integrate IP from Disney, Marvel, Star Wars and more into Fortnite. This is the biggest foray into gaming that Disney has ever made. Designs for a Fortnite-like Disney world show the islands being interconnected with the larger Fortnite game. While it’s too early to say, this exciting partnership could lead to Fortnite characters showing up in the physical parks! Read More Watch Stand Up in Fortnite’s JokeNite That’s not the end for Fortnite partnerships, former Daily Show host Trevor Noah is producing an in-game comedy club! The island is called JokeNite and features sets from four comedians: Matthew Broussard, Marcia Belsky, Scott Seiss, and Preacher Lawson. Players will get to vote on which comedian’s set they want to see first. They will also be able to test out Fortnite’s TV mode. This is the first stand-up experience in Fortnite but GTA tried this over ten years ago with comedians Katt Williams and Ricky Gervais. The implementation is different because Fortnite players have to travel to the island on their own. We’ll have to see if JokeNite can live up to the high bar GTA set! Read More Minecraft Becomes Testing Ground for AI Moving on to Minecraft, researchers are using this best-selling game to train AI! Called MinePlanner, the project tests out AI’s ability to adapt to its surroundings with no previous information. The researchers do this by presenting different AI models like ENHSP and FastDownward with problems ranging from easy to difficult. So far, the AI programs have only been able to solve the easy to medium challenges. The hope is that in time, these programs will learn to tackle the more difficult problems. Read More That’s the biggest news out of the metaverse this week, with Disney’s partnership with Epic being the highlight. It will be interesting to see the games and islands that get created in Fortnite with Disney IP. Fortnite’s islands continue to break the mold with the introduction of a stand-up comedy club. Finally, Minecraft proves to be a strong place for researchers to train AI programs. These learnings could help AI playtest and build games in the future. Come back next week for more metaverse news!

It’s been a groundbreaking week in the metaverse: From the Super Bowl tackling Roblox, to an EA Sports metaverse in the works. Lastly, Roblox sees its first TV adaptation! Let’s dive in: Super Bowl Makes a Touchdown in Roblox The Big Game may be happening on TV this Sunday, but it will also be in the metaverse! The NFL is launching Super Bowl events in collaboration with multiple games on Roblox like SpongeBob Simulator, TMNT Battle Tycoon and Easy Obby. They will have football themed challenges to celebrate and bring awareness of the Super Bowl to the younger generation. This expands upon the work they did last year - a massively successful Super Bowl concert hosted by Saweetie on Roblox. Along with the game events mentioned above, the NFL will livestream a SpongeBob themed Super Bowl on Nickelodeon. Read More EA Sports Metaverse in the Works Speaking of sports, it’s possible there will be an EA Sports metaverse in our near future. CEO, Andrew Wilson, was asked in an earnings call if they would consider merging all their properties into one metaverse. He said to “watch this space” voicing support for a potential hub to bring their over 700 million players together. This could be years away from becoming a reality but EA fans are psyched! Read More Roblox Game to be Adapted to TV Show The metaverse is crossing platforms again with the first TV show based on a Roblox game! The popular RPG, Momoguro, developed by Baobab Studios is being adapted to an animated children's series described as “Pokemon meets Voltron.” This marks an exciting step for IP made within Roblox coming to TV, movies and beyond. Read More Those are the biggest stories of the week, all of which involve crossing platforms - whether from virtual to television, or console to metaversal. It’s clear that spaces like Roblox are filled with multi-medial potential, generating IP that can be adapted into other formats. From the Super Bowl making synergistic gaming events to a game within Roblox becoming adapted to television. On the gaming side, EA Sports has dominated console gaming, but there is clearly interest in bringing it to the metaverse as well. Come back next week to hear about more developments like this!

How to Leverage the Platform to Connect and Build a Digital Community for Your Brand What is Discord? Discord is the premier community-building platform for digital natives with massive scale and reach: 150 Million Monthly Active Users 19 Million Active Servers per Week 4 Billion Server Conversation Minutes Daily Source: About Discord | Our Mission and Values Approximately 563 million registered users Source: Discord global registered users 2023 | Statista Source: How Instagram, Discord, and other social media platforms balance teen attention Discord is not a typical social media platform, but instead, the most popular Instant messaging and Voice over Internet Protocol (VoIP) platform made for people to hang out and communicate with friends or groups of similar interests through text or voice chat, share memes and screenshots, stream content, and most importantly build community via their Server. A Discord Server is meant for users to grow connections and relationships with people of similar interests and provide an ongoing dialogue with each other instead of posting content and gaining followers like social media apps. The platform is the perfect space for brands to empower the community to drive conversations on popular topics to create long-term, meaningful advocates and fans. Who uses Discord? Most Discord users are between 25 and 34, making up 42.4% of its users, and 16 to 24 years account for 22.2% of users. As for gender, males dominate the user base at 65.5%, while the female population makes up the remaining 34.5%. The average age of a Discord user is 16 years old. Source: The Latest Discord Statistics: Servers, Revenue, Data, and More For comparison: Twitch is 65% Male / 35% Female Twitch Statistics (2023) Twitter is 64.3% Male / 35.7% Female Twitter Digital Insights Reddit is 63% male / 32% female Reddit Statistics Geographically, the United States takes the lead in account creation, coming in with 244.5 million users - equivalent to 27% of Discord’s global traffic. Beyond the U.S Brazil holds second place with 115.9 million users or 12.8%, Russia with 39.9 million users or 4.4%, India at 38.4 million users (4.24%), and The UK with 34.8 million or 3.85%. Source: Discord Users by Country 2023 Why Do People Use Discord? Unlike most social platforms, Discord is less about the server’s owner posting content pieces and the interaction from it and more focused on communication and community building. Discord is free to use, making it one of the most popular online communication methods. It offers its users various features like voice, video, and text chat, making it one of the most popular online communication methods. It does have a premium paid model to upgrade user accounts as well as support the various servers a user joins. Discord is a great place for users to have smaller group messages, belong to servers that relate to their interests/hobbies, partake in Q&As/topic discussions, watch and host streams, and more! Although Discord has been previously known as a chat platform for just gamers, it features an array of chat servers covering a wide range of topics as technology to fandoms like MrBeast or WWE. The most popular tags are Gaming, Anime, Community, Chill, Roleplay, Social, Fun, Minecraft, and Friendly . Using Discord for Your Brand: Overview Discord allows your brand to build and empower your community by focusing on shared interests in addition to brand passion. Brand-Focused Engagement: Tailoring interactions and content to reinforce brand identity and values within the Discord community, fostering a sense of loyalty and connection among members. Interest-Focused Engagement: Emphasizing shared interests beyond the brand itself, creating a space where community members can connect over common hobbies or activities. The platform offers tools that enable your brand advocates to gain access to the exact content they are inspired to discuss or absorb, with special community roles as rewards for participation. General Discussions Brand Updates & News Activation Promotion & Community Involvement Fan Art Your community then has opportunities to have stratified discussions in real-time, by voice or text: Live Discussions: Watch Parties: Livestreams: Using Discord for Your Brand: Brand Features & Marketing Benefits Discord should be used to a brand's advantage by creating long-lasting relationships vs. one-off engagements through likes and interactions on social platforms. Discord is a great platform option for brands since there are an infinite number of ways to utilize the platform. A brand can launch anytime, creating always-on conversations and topics for users, or they can use it to promote and start conversations around upcoming events or product releases. The more a brand uses the platform to welcome an audience and reward them with value, the stronger that community will become. The goal, of course, is once your server grows, there will always be an exchange organically through your brand advocates, so just like a social media platform, it is essential to have a marketing plan on how you plan to gain foot traffic to your server. Brand Features Members can join Discord for free–at no cost to you or your audience Ability to segment like-minded buyers with server channels Your brand can share pictures/posts and encourage interaction among your customers. Your server is a central location for all your audience members to stay connected to each other and your brand. Servers may be upgraded via Nitro, allowing for more enticing engagement like animated “Super Reactions” Marketing Benefits Optimize your audience engagement rate Share industry news and brand updates Share new products Answer customers’ questions Give customers more reasons to share branded content Host live events to engage with community members Analytics and Insights Discord provides server analytics and activity data, offering brands insights into user engagement, trends, and Country and age demographics. The populated data can help brands improve their marketing strategies and better optimize how they connect with their audiences. Examples of what can be measured include: Average Visitors Average Communicators Average New Members Average 1 Week Retention % Invite Statistics All numbers are plotted against Discord’s benchmark of 30% communicators as a goal. Brands should aim for about 50% of your members visiting, with 50% of those visitors being active communicators of your server. In addition to server logs, brands can host Q&As and put out polls to further enhance their marketing efforts on Discord. Conclusion The power of Discord allows your audience to have a 1:1 relationship with the brand and form relationships with other like-minded and passionate individuals with shared brand affinity. Unlike other social platforms, Discord offers a unique approach for brands to connect and grow their audience by starting and encouraging conversations that stretch far beyond a standard social post. Super League can help properly position your brand on Discord and leverage the platform to successfully consult on strategy and help launch your channel. Sources: Bank my Cell: “Discord Users: How Many People Use Discord?” Aug 2023) Influencer Marketing Hub June 2023 Movement Strategy: “How Can Brands Use Discord” June 2022 Peer-to-Peer Marketing; “Discord Marketing: How to Use Discord for Insane Growth” 2023 Business of Apps 2023 Influencer Marketing Hub June 2023 “Top 20 Servers” Workflow 2023 "Discord – Everything You Need to Know" Discord “Understanding Server Insights” Discord “341: Understanding Your Community Through Insights” About Discord | Our Mission and Values Discord surpasses 500M downloads, as engagement doubles Twitch, TikTok 2022 How Instagram, Discord, and other social media platforms balance teen attention 2023 The Latest Discord Statistics: Servers, Revenue, Data, and More, 2023 Twitch Statistics (2023) Twitter Digital Insights 2023 Reddit Statistics 2022 Discord Users by Country 2023

The metaverse consistently demonstrates that it’s a place for reaching milestones, and this week was no different. From The Littlest Pet Shop joining Roblox with great success, to Epic games making a triumphant return to iOS. Last but not least, we check in with Fortnite’s rapidly growing creator community. Let’s get into it: The Littlest Pet Shop in Roblox Pet games tend to do very well on Roblox, like Pet Simulator and Adopt Me. Now a new game is joining the fray. Ahead of popular toy brand Littlest Pet Shop’s relaunch, they built an experience of the same name in Roblox. In just a month, the game has had over 2 million unique visits and a 91% approval rating. This success has translated to sold out pre-sales of their physical Generation 7 toy line. Players seem to love collecting their bobble headed animal pals so be sure to try it out now! Read More Epic Games Coming Back to iOS Epic Games has announced plans to relaunch their store in iOS, which means Fortnite will become available on the iPhone! Until now, Apple’s strict rules have made it difficult for third parties to sell their games on the App store. For over three years, Epic Games was banned by Apple for sneaking third-party in-app payments which was against their rules. All of this is changing due to the Digital Markets Act put into effect by the European Union. This piece of legislation should limit top tech companies like Apple and Meta from having a monopoly on social media platforms and app stores. While this change is only occurring in the E.U. for now, we could see this happening stateside as companies like Epic battle Apple for the right to sell on their devices. Read More Fortnite Creative Sees Massive Growth with UEFN Continuing with Fortnite news, it’s been less than a year since Fortnite launched UEFN - its updated tools for Fortnite Creative Islands. The amount of growth since then has been massive. In just 7 months, Fortnite went from having around 2000 creators to over 17,000. On average 400-500 maps are being built every single day. Of these maps, the most popular are combat based; so brands who are planning on building islands in the game should take that into consideration. Overall, the introduction of UEFN has encouraged major engagement from creators, but are there enough players to support the ecosystem? Read More Those are the highlights of this week in the metaverse: Roblox continues to be a great place for toy brands and animal based content. Epic Games’ reach will only grow more as its app store becomes available to iPhone users in the E.U. And finally, Fortnite’s creator base expanded exponentially since the launch of UEFN. If that growth was from just seven months, imagine the growth we’ll see by the end of the year! Make sure to keep checking in so we can share these exciting updates with you every week.

We’re thrilled to introduce Super League’s latest product, now available to all of our partners - a pioneering Loyalty and Reward platform for gamers! Launched initially for the Roblox community of 70mm Daily Active Users, brands and IP owners can now build deeper engagement and affinity programs by offering exclusive benefits and rewards connected to user activity and gameplay. We’re grateful to our partners at Hamilton for supporting the platform’s launch as part of our keynote at the 2024 Seg3 conference in Los Angeles on Monday. By completing interactive tasks connected to Hamilton Simulator on Roblox, event attendees were entered into a raffle for a chance to win tickets to see Hamilton on Broadway. Tying Roblox actions to real-world rewards through a turnkey platform is another exciting extension of Super League’s leading product suite, in this case, originating with our acquisition in 2023 of Melon Studios. Melon developed the first - and still largest ever - on-to-off Roblox solution through a ground-breaking partnership with Chipotle. The Chipotle Boortio campaign achieved 130,000 free burrito loyalty code redemptions from Roblox users in just 24 hours, leading to at the time the largest day of mobile app downloads in Chipotle’s history. Super League’s President and CCO, Matt Edelman, introduced our latest innovation to Seg3 attendees, “Roblox is the largest immersive platform in the world where young consumers spend the largest amount of average daily time. For brands and IP owners, the Roblox user base represents an incredible source of potential advocates and new customers. Our loyalty and reward solution ensures that companies who choose to invest in their presence on Roblox have an even greater opportunity to achieve a measurable, real-world business outcome from that investment.” Continued Success on Roblox The Hamilton Rewards page comes off of the successful launch of the Hamilton Simulator in Roblox, which has racked up an impressive 4.3 Million visits since its launch last April. The Hamilton Rewards page comes off of the successful launch of the Hamilton Simulator in Roblox, which has racked up an impressive 4.3 Million visits since its launch last April. The game has hooked players since its launch, maintaining a 96% rating, and most recently, earned itself a Silver Clio in the experiential category of live entertainment!