There was a lot of exciting news out of CES last weekend, let’s go over some of the biggest developments in the metaverse! From a new musical VR platform, to Tripadvisor’s virtual tourist destinations and last but not least, Sony’s new mixed reality headset. Let’s go over the details: Soundscape to Release New Music Platform Soundscape debuted a VR music platform allowing fans to experience performances from their favorite artists and DJs like Deadmau5, Slash and Evanescence. With worlds built using Unreal Engine 5, users will feel like they are attending a virtual music festival. They’ll be able to explore, interact, and dance using their own avatar. Soundscape will be available on Steam for VR and PC on January 23rd so be sure to try it out for yourself! Read More Tripadvisor Taking On Virtual Tourism Tripadvisor is one of the latest companies entering the metaverse, with plans to release their own experience later this year. Booking a trip to an unknown destination can be stressful, but what if you could “try-before-you-buy”? In partnership with developer MeetKai, they will build virtual replicas of popular destinations across the world like Paris, Dubai, New York City, Chicago, and the Bahamas. The hope is to democratize travel for everyone allowing people to experience international attractions like the Eiffel Tower first in the metaverse. The project should launch later this year. Read More Sony Announces First Mixed-Reality Headset Sony debuted a new standalone mixed-reality headset to rival the Apple Vision Pro. Like the latter, Sony’s focus is geared toward content creators and professionals. The headset features micro-OLED displays, 4K resolution per eye and a convenient flip-top design. The gadget won’t be available until later this year and so far there’s no word on the price. Here’s hoping they can beat Apple’s astronomic $3499 price point! Read More Based on these developments at CES, we’ve noticed several trends: It looks like music is increasingly being used as a way to attract people to the metaverse, from Fortnite Festival to Soundscape. Travel and hospitality-based companies like Tripadvisor and Marriott Bonvoy are dipping their toes into the metaverse by creating virtual twins of real-world locations. Lastly, Sony and Apple are designing gadgets to help build in the 3D internet, encouraging more innovation in the space. Come back next week for more news from the metaverse!

It’s a brand new year, let’s see what exciting things are in store for the metaverse in 2024. The popular fictional metaverse, Ready Player One will soon become a reality. Walmart expands its ecommerce functionality, and Fortnite decides to embrace cozy gaming! Let’s dive in: A Ready Player One Metaverse Ready Player One was a massively successful book and movie in the 2010s, introducing the idea of the metaverse to a global audience. Now the developer, Futureverse, along with Warner Brothers Discovery, are taking it out of 2D and making your virtual dreams a reality! With the backing of a major studio behind it, the possibilities for IP integration are endless. The Readyverse won’t be available until later this year so details are sparse, but fingers crossed it comes with a Delorean! Read More You Can Buy From Walmart Anywhere You’ll soon be able to shop for real physical items from Walmart in over 20 games and platforms! This is a groundbreaking development in ecommerce because it’ll allow people to make purchases within the immersive experience without having to leave. In partnership with game engine maker Unity, developers will be able to integrate the shopping tool with their future projects. So far Walmart has tested this functionality in three games: House Flip, Avakin Life and Zepeto. Players were able to order items for pickup or delivery within the game ecosystem. Read More Fortnite Ventures Into Cozy Gaming Fortnite continues to expand its platform with games like Fortnite Festival, Rocket Racing and Lego Fortnite! In a TechCrunch interview with Saxs Persson, the VP of Epic Games, he alluded to branching out even more to offer experiences for every player out there. This includes stepping out of its Battle Royale stereotype to cozy games like Animal Crossing or Stardew Valley. With the advent of UEFN, we may see more user-generated content in that vein as well. It seems Fortnite is ready to dominate the gaming space by fitting every genre and play experience possible. Read More Conclusion: Already, it’s shaping up to be an exciting, boundary breaking year for the metaverse. With Ready Player One taking its fictional metaverse into the real virtual world, players have another platform to look forward to exploring. Walmart’s new ecommerce integration opens up the possibility for brands outside of Walmart to sell physical merchandise virtually. Lastly, Fortnite is expanding its universe by stretching its platform to fit numerous types of games and playstyles. It will be interesting to see how these platforms look by the end of the year. Come back next week for another installment of Metaburst!

Working with Creators Isn't That Hard...We Promise Overview: Influencer Marketing is simultaneously one of the most important (while being one of the most misunderstood) tactics used in brand promotion today. The vast majority of people have seen or heard of numerous studies showcasing the value of it having significant impact compared to nearly any other kind of product available to them. But, when some brands run a campaign, they don’t see the views they wanted or have their “viral” moment, even after months of planning. While it is easy to point fingers, the problem comes from working with someone you view as a marketing tool instead of as a creator , automatically setting you down the wrong path that most campaigns cannot recover from. Who is a Content Creator? Creators post on one or more platforms, whether longform YouTube, short form on Instagram Reels, Live via Twitch, or any combination of more than one of these and other sites or apps. They do so without the backing of a major production company or media enterprise (at least at the start of their channel). From there, they continue to create as they build an organic audience who regularly consume and interact with their content. This audience can be from thousands to tens of millions of people each time they post, and they are coming back often, reliably, and regularly. What creators aren’t, though, are content farms. When something is built purely to get views and take advantage of an algorithm without a genuine connection, these are channels with followers . The difference for the marketer is that while the video may still get views and exposure from these channels without personality, it is no different than seeing a billboard on the side of the highway. The industry relies on the trust built between content creators and their audiences. Creator Success One of the biggest misunderstandings from classic media to digital media comes from the perception that digital-first creators can be viewed the same as linear television or a movie studio. And there are outliers with those who have transcended between the two sides of entertainment. Still, the vast majority have gained their fandom by not just recreating exactly what is seen on television, studio-backed streaming, or movies. Being different is what made them standout. The creative from an influencer will be more raw, and smaller teams are taking on the tasks that larger production studios would do in traditional media and have to do it daily to weekly across multiple outlets. This ingenuity in content has become a part of their identity. Not to be confused with a lack of quality but instead viewed as a quality of a different kind of media form. Depending on the creator and their channel, language may be a little grittier, but that is what has driven the audience there. How they frame a shot or address the camera would most likely be shunned if seen in film school, but doing that is what got them where they are. And where they are is usually the main reason why brands want to work with them. A creator has spent the same amount of time you would at your full-time job on their content, day in and day out. They’ve thought about thousands of ways to make videos or broadcast streams. If a creator pushes back heavily, it is time to trust them since they understand what has and has not worked for them in the past. Most important to any creator is that they feel no single deal is worth putting their channel as a whole at risk. Forced creative under delivers at best or leads to backlash at worst. Share Your Goals, Not Your Creative Dialogue with a creator is one of the most important things to nail for the success of a campaign. It is surprising how many brands don't do this when this is a critical step in the success of a campaign. Tell the creator what result you're hoping for and ask them what they believe would make that happen. Are you looking for a tune-in? The purchase of an item? Extended time spent with your IP? Tell them your KPIs and what results would make a successful campaign for your product. Don’t tell them the way to get there. Sometimes, a marketing team member will want to dictate the audience's response. While that creative may be brand-approved and an internal team likes it, that doesn't always mean the creator will or thinks it will be successful on their channel. In many cases, if they don't like it they'll either pass on the opportunity or it won't feel authentic when posted, jeopardizing your campaign and spending. Instead, give them a few thought starters and see how they feel. Ask them what they'd change or what doesn't work and what can be done to make something bigger, better, and something their fans will love. Those questions excite creatives and will spawn meaningful content for your brand and your goals. At the End of the Day… If you choose to work with Content Creators, understand why you’re working with them. Creators aren’t just productized metrics; there are intangibles beyond data points that made them so popular and beloved by their audiences. Their creativity and personality got them on that ride you want to hop onto to bring your campaign to the next level, so trust them and trust their feedback. Most importantly, have a team working with you who understands Creators and speaks their language. People who consume digital first-creator content will be able to advocate for you, have tough conversations when needed, and help bring forward the concepts that will get you the success you’re hoping for. Just remember, these are Creators first, and influencer marketing is just one weapon in their arsenal. Your brand will want to ensure to wield it properly. - written by John Carle, VP, Creator Relations

The partnership between Super League, Roblox, and Samsung led to the highly successful Samsung Superstar Galaxy event, headlined by Charli XCX's groundbreaking concert. Roblox's inclusive platform attracted millions, while Samsung's strategic showcase connected with tech-savvy audiences. Charli XCX's virtual concert, drawing 9.7 million visits, crowned the event's success, highlighting Roblox and Samsung's immersive experience. This achievement solidifies Super League's leadership in impactful livestreams, setting a high standard for future collaborations in the metaverse. The collaboration among Super League, Roblox, and Samsung culminated in the highly successful Samsung Superstar Galaxy event, featuring a groundbreaking concert by pop sensation Charli XCX. Super League's expertise in livestreaming and broadcast services, spanning nearly a decade, ensured a visually captivating and globally engaging experience. Roblox, known for its user-generated content and diverse gameplay, provided the perfect stage for this event. Its inclusive platform attracted millions, fostering social interaction and community engagement, setting the scene for an unforgettable digital spectacle. Samsung's strategic alignment with the esports industry found resonance in this collaboration. Through showcasing their cutting-edge gaming products on Roblox's vibrant stage, Samsung connected with tech-savvy audiences, achieving brand exposure and recognition. Janet Lee, Senior Vice President of Mobile eXperience at Samsung Electronics America, encapsulated the event's essence, stating, "We're offering fans a social experience that brings together creativity, music, and entertainment in a way that's unique for Samsung and Roblox." The crowning achievement of this collaboration was the virtual concert by Charli XCX, drawing over 9.7 million visits, 17,000 upvotes, and 65,000 favorites. The event reached its peak with Charli XCX's virtual concert, embodying the event's appeal. Her words resonated with millions, recognizing Roblox and Samsung for providing an immersive experience: "The partnership is one that will give my community the access and ability to experience me in ways they previously have not been able to, which is extremely exciting!" The event's groundbreaking nature and Charli XCX's mesmerizing virtual concert drew widespread acclaim, propelling it to a nomination for the "Best Metaverse Performance" category in the prestigious MTV Music Awards. This success solidifies Super League's position as a leader in delivering impactful livestreams with trusted brands. Their expertise in guiding, executing, and analyzing metaverse experiences sets a benchmark for future collaborations.

In an unprecedented convergence of gaming prowess, three industry titans - Super League Gaming, Hyundai, and APEX Legends - orchestrated a trilogy of esports spectacles known as the Super League Arena. This groundbreaking all-pro tournament not only redefined Super League Gaming's trajectory but also enraptured audiences with its high-stakes clashes and enthralling narratives. With juggernaut teams like Team Liquid and Cloud 9 in the fray, the Arena mesmerized legions of viewers, keeping them on the edge of their seats throughout the thrilling contests. Hyundai's enthusiastic sponsorship served as a testament to the triumph of this exhilarating event, signaling a promising future for gaming's grand extravaganzas! In the wake of three exhilarating months, Super League Arena, a groundbreaking collaboration among three prominent companies, concluded its triumphant trilogy of livestreamed events sponsored by Hyundai. Seamlessly merging the prowess of Super League Gaming with the allure of APEX Legends, this tournament etched itself into esports history as a beacon of thrilling competition and strategic excellence. Super League Gaming, renowned for orchestrating amateur and semi-pro tournaments, ventured into uncharted territory with Super League Arena, a groundbreaking all-pro competition. Under the patronage of Hyundai, the tournament showcased the gaming industry's elite, captivating audiences with intense matches and riveting narratives. Andy Babb, Chief Gaming Officer at Super League Gaming, echoed palpable excitement, underscoring the significance of hosting such a colossal event. “Our collaboration with Hyundai brought together the world's premier esports teams,” he affirmed. “This tournament not only celebrates the gaming community at large but also creates unparalleled opportunities for global gameplay content.” Super League Arena, conceived to spotlight the journeys of its participants, delivered an unprecedented level of storytelling and broadcast quality. Evolving from its roots a year prior, the tournament initially catered to semi-pros before attracting the attention of professional teams, prompting an expansion into the realm of pro gaming. Hyundai's sponsorship further underscored the event's prestige, solidifying its stature as a platform for exceptional storytelling and exhilarating competition. Dominic Kallas, VP of Esports for TSM, expressed anticipation for the tournament and the involvement of their team, stating, “The Super League Arena tournament will be another great event for us. Our guys have been working hard, and I'm looking forward to seeing them continue to add to their wins.” The tournament boasted an impressive lineup of teams, featuring industry giants like Team Liquid, Spacestation Gaming, Cloud 9, 100 Thieves, and NRG. Ultimately, ESA emerged triumphant, claiming the grand prize with an outstanding 74 points. The Super League Arena captured the hearts of tens of thousands of viewers, drawing widespread acclaim and affirming Hyundai's pride in sponsoring an event that electrified APEX Legends enthusiasts worldwide. For future videogame companies and brands seeking to leverage the power of livestreams, Super League Gaming stands as a paragon of success. With a track record of delivering captivating broadcasts alongside esteemed brands like Hyundai, Super League promises an unparalleled platform to showcase thrilling gameplay, engage audiences, and forge lasting partnerships that resonate with gaming enthusiasts globally. As the digital landscape continues to evolve, Super League Gaming remains a trailblazer, offering a blueprint for unparalleled success in the realm of esports and livestreamed events.

Ahead of the holidays, it’s been a very musical week in the metaverse! The beat goes on with Cher making an appearance in Roblox! And Universal Music Group launched a new rhythm-game called Beat Galaxy. Another big story this week has Netflix expanding its gaming library! Read on for more details: Cher Believes In Roblox It may be hard to “believe” but Cher is making her metaverse debut in Roblox! Are you “strong enough” to listen to her new Christmas hits in the experience Harmony Hills? Harmony Hills has proven to be a great launching pad for artists, with previous concerts held by Saweetie and Bebe Rexha. No need to turn back time, simply visit the world for the chance to win exclusive merch based on Cher’s iconic looks! Read More New Musical Game “Beat Galaxy” The jams don’t stop there, another music based experience launched on Roblox called “Beat Galaxy”! Built off of Universal Music Group’s vast library, Beat Galaxy will be a fun way for players to discover new tunes while dashing to rhythm based games. Players will be able to interact with each other and share their favorite music. This will be another great venue for future artist takeovers! Read More Netflix Growing Its Games The metaverse may be growing with Netflix adding 86 new games to its platform. The streaming giant has been exploring the gaming space the last two years and clearly feels confident in expanding. They are also testing their games’ accessibility on television and PC, not just on mobile. With titles like Hades, Cozy Grove and Sonic Mania, could this be a new arena for brands and IP owners to play in the metaverse? We’ll see as time goes on if Netflix can compare to the likes of Roblox and Fortnite. Read More That’s the news out of the metaverse this week! It’s certainly encouraging to see big name talent like Cher putting their faith in these immersive platforms. More and more musicians are seeing how they can amplify their art to virtual audiences. It will be interesting to see how Beat Galaxy broadens those opportunities. On a more global level, Netflix growing its gaming efforts offers great potential for the metaverse as a whole. We’ll be taking the week off next week for the holiday but be sure to come back in the new year to see what the metaverse has in store!

Exciting developments are afoot this week for big toy and clothing brands, not to mention the future of shopping online! LEGO Fortnite Soars in Popularity. Lego Fortnite has quickly become the dominant game mode within Fortnite, attracting double the players of the game’s signature Battle Royale mode.  Over the weekend the sponsored title boasted 2.45 million concurrent players according to tracking site Fortnite.gg.  This number surpasses concurrent player records on Steam, excluding PlayerUnknown’s Battlegrounds, making it a standout achievement in the gaming world, let alone the marketing realm. Read More Adidas Joins ROBLOX! Adidas has launched its iconic three-stripes sports clothing brand on the global platform Roblox, featuring pop-up stores with officially licensed digital clothing and unique outfits. Users can dress their avatars in iconic Adidas UGC, including firebird tracksuits, purchased through the Roblox Marketplace as well as several partner experiences including “Princess Dress Up Obby” and “Noob Train.”  A further Adidas collaboration with top Roblox creator Rush Bogin will see exclusive UGC collections, released weekly throughout December. Read More Worldline Launching Metaverse Shopping Hub! Worldline, a payments services provider, is expanding its virtual shopping program with the launch of the Worldline Metaverse Shopping Hub on the Spatial platform. The extension aims to provide online shops with easy entry into the metaverse marketplace. The platform, accessible through various methods, including virtual reality headsets and smartphones, offers 150 payment methods, including digital wallets, mobile payments, cards, and buy now, pay later services.  Worldline anticipates the metaverse eCommerce market to reach $2.6 trillion by the end of the decade. Read More

This week we have some electrifying stories about the latest developments in the metaverse. Eminem performs to millions in Fortnite, YouTube offers premium members some Playables, and NBA drops a new game in Roblox! Let’s dive in to the top stories: Eminem Breaks Records in Fortnite In celebration of Fortnite’s new chapter, their live “The Big Bang Event” had Eminem's virtual avatar spit fire as he performed his monster hit "Godzilla." The game’s servers were overloaded with so many players that 2.5 million moved to Twitch to watch the concert! It was an exciting moment for Fortnite and a glimpse into the future of the game. Players can look forward to LEGO, racing rockets, and musical minigames! Read More YouTube Gets Into Gaming YouTube is giving premium subscribers access to a collection of 37 arcade games! Called “Playables”, users will be able to dive into games like Angry Birds Showdown or Daily Crossword without downloads or installs. They’re testing out this feature until March 2024 and time will tell if they make it permanent. Similar platforms attempted cloud based gaming like Google’s Stadia and Amazon’s free game division to diminishing returns, but perhaps it will work better with Youtube’s consumer base. Read More NBA Dropping A New Game on Roblox NBA has partnered with Saber Interactive to bring arcade style basketball game NBA Playgrounds to Roblox! Players can take to the court for some 2-on-2 and 1-on-1 action. A tipoff for those looking to get into the game, expect to earn item boosts, new avatars, and don NBA-licensed gear from all 30 teams. Read More Those are the exciting developments out of the metaverse this week. We’re noticing a trend with Fortnite expanding its platform and the ways players can interact with it. Truly becoming a formidable rival to the likes of Roblox and Minecraft. With Youtube’s new foray into gaming, it’s possible we could see a new competitor in the ring. And Roblox, as always, stays in the game with its new branded experiences with the NBA. Check back in next week for more news out of the metaverse!

The metaverse, like the physical universe, is ever expanding. Each week, it’s inspiring to see the ways different platforms contribute to its growth. This time, Roblox eyes more brand partnerships, Dove brings representation to gaming, and Alan Walker releases an album you can visit in Fortnite! Let’s dive in: Roblox Eyes More Brand Partnerships In a recent Fortune interview with Roblox CEO and cofounder Dave Baszucki, he targets retail partnerships as a key to profitability. At the moment, the fastest growing age demographic is 17-24, so he wants to build out a more robust virtual marketplace for them. Virtual shops with brands including Gucci and Ralph Lauren already sell items for a hefty sum. Baszucki anticipates the platform may host a range of additional partnerships including automotives and electronics. With a base of 70 million daily users, Roblox aims to reach one billion and perhaps efforts like these will encourage that. Read More Dove’s New “Code My Crown” Initiative New research conducted by Dove found that video games historically don’t provide enough avatar choices for Black gamers. This has made the gaming world feel less inclusive to them, a whopping 85% according to the survey. So the Unilever-owned brand has teamed up with Open Source Afro Hair Library to launch "Code My Crown." Together, they created 15 different 3D models of Black hair textures and styles, all of which are free and open for anyone to access. This initiative should encourage coding more varied afro-textured hair within games at large. Read More Fortnite Makes Alan Walker World Norwegian music sensation Alan Walker just released his new album WalkerWorld. Taking it a step further, he also announced a forthcoming Fortnite amusement park aptly named after the album. This ambitious project is a continually evolving album where fans can expect new tracks monthly to score an ever-changing virtual world. Be sure to check it out yourself on December 12th! Read More These are the top stories from the metaverse this week, each an example of the unique ways brands can interact with the 3D internet. From Roblox making strides towards a robust virtual marketplace, to Dove creating a library of hairstyles for Black gamers to feel more included. Lastly, a musician like Alan Walker taking advantage of platforms like Fortnite to immerse his fans deeper into his music. There are so many things you can do in the metaverse, come back next week for more stories!

Another week, another round of inspiring stories from the metaverse! The creator ecosystem continues to show growth from celebrating creators in the Roblox Innovation Awards, to a new game publisher in Death Row Games. Meanwhile Minecraft taps into the Force with its new Star Wars based DLC, expanding the library of IP collaborations in the beloved blocky platform. Roblox Innovation Awards The Roblox Innovation Award winners have been announced! Previously named the Bloxy Awards, the event celebrates the game's most influential creators, developers, and experiences. The awards were originally planned for RDC in September but unfortunately had to be rescheduled due to security concerns. Luckily they were able to broadcast it and highlight the amazing creators in the Roblox community. Watch the live show on YouTube or within Roblox itself for some fun surprises. Read More Death Row Games Launches Snoop Dogg and son Cordell Broadus have announced their newest venture, Death Row Games! After acquiring the massively successful record label Death Row Records, Snoop Dogg wants to branch out to game development. With a focus on Fortnite, the father-son pair aim to elevate minority creators to develop and publish games. Broadus and his father are big fans of Fortnite so are uniquely poised to make waves in the space. Read More Minecraft Gets More Star Wars The Minecraft universe expands yet again with its second Star Wars DLC. This new story-driven experience brings the galaxy far, far away a little closer... and blockier. Players can build their own lightsaber, droid, and reputation as a Jedi Knight across familiar Star Wars locations. MinecraftStar Wars: Path of the Jedi features characters from the prequel trilogy like Anakin Skywalker, Ahsoka Tano, and Obi-Wan Kenobi. If you too want to train as a Jedi, check out the game on Minecraft: Bedrock Edition now! Read More This week’s stories all wouldn’t be possible without the community of creators in the metaverse. The Roblox Innovation Awards is specifically designed to commemorate the hard work of their creators. Death Row Games will be a publisher that amplifies and invests in minority creators to make the metaverse more diverse. And Minecraft Star Wars is an example of the heights that original creativity can take starting from the mind of director George Lucas to now numerous gaming titles based on the film franchise. It’s inspiring to see what can be done in the metaverse, stay tuned next week for more!

Super League Gaming has a great understanding of metaverse experiences and creating ways to engage with a large demographic of metaverse users. To celebrate the 300th episode of MTV’s Wild ’N Out, Super Studios created a three-episode livestream series that took place in a curated Wild ‘N Out metaverse. Using recently popular game titles with a long-lasting television program, Super League was successful in taking a well known IP and entertaining life-long viewers while also creating fandom among 18-24 gamers. The video production team of Super Studios created a successful series that took place in this Wild ‘N Out metaverse. The virtual space itself was an exact copy of the physical studio used for the television series, creating a level of authenticity for the brand. Our creative team and game developers created exciting themed minigames and custom builds based off of the Wild ‘N Out TV show and games featured in the livestreams. Elements were captured from locations across the country with minimal latency utilizing our cloud studio. We brought in a live feed from MTV’s NYC studios featuring show hosts Nick Cannon and Justina Valentine, who participated both as in person hosts and as avatars playing in the Wild ‘N Out virtual world. The hosts were also joined by remote guest influencers with top of the line remote filming setups and added an extra level of entertainment value to the livestreams. Episodes were livestreamed and simulcasted on YouTube in 16x9 and TikTok in 9x16. We successfully were able to format the video streams so that all of the action was captured perfectly whether you were watching on a desktop or your phone. The livestreams resulted in 37.2 MM people interacting with the activation across YouTube, TikTok, Twitch, Minehut, and Instagram. There were 2.8MM in total livestream views, 2.33% Engagement rate in the W’NO game, and 7,026 minutes (over 292 days!) spent in the metaverse server.

The world of the immersive web is exciting because it offers multiple avenues for art, film, sports, and games to connect to people. This week on Metaburst, we’ll explore the innovative integrations connected to movies! From Trolls Band Together in Roblox, to Sony’s Thanksgiving horror movie, to Minecraft crowdsourcing player videos. Let’s dive in: Make Your Own Trolls Music Video To celebrate the upcoming movie Trolls Band Together, Roblox fans can create their own music video in the popular game Rec It! There players can film themselves making TikTok style videos to share on social media. The developers built a stage featuring the beloved Trolls characters for players to pose and film their dances. Participants are eligible to win free limited UGC items like exclusive music, emotes, and avatars from the film. Read More Survive Thanksgiving in the Metaverse Halloween’s not over yet! To continue getting your horror fix, visit Survive Thanksgiving. Sony built its first metaverse experience to promote their new movie Thanksgiving. Playable on your web browser and VR headsets, the game transports you to the eerie town of Plymouth, Massachusetts where you must escape the town killer, John Carver. Featuring multiple locations to explore, there’s also an ecommerce component where players can buy exclusive merchandise. Read More Minecraft Celebrates Everyone’s Story For a different approach, Minecraft released a crowdsourced video to celebrate its 141 million active players. In August, the company posted a prompt asking players to send their creative responses in video form using the hashtag #MinecraftYourStory. After collecting responses, a two minute cut was released showing the diversity in submissions. You can watch the moving collage here: https://www.youtube.com/watch?v=p3RkgF0v7Jc&ab_channel=Minecraft Read More Looking back at these stories, it’s inspiring to see how the medium of film can be integrated into the metaverse. Whether it’s by asking players to make a music video celebrating your film like in Trolls Band Together, or by creating a simulated version of your horror movie in Surviving Thanksgiving. Or lastly, by trusting your player community to create unique content like Minecraft. There are so many ways to take the 2D medium like film and make it immersive. Check back in next week to see what new media the metaverse tackles next!