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  • Tournament Broadcasts - Influencer Activations

    Super League will produce a professional 2-hour gaming tournament broadcast with your brand front and center as the presenting sponsor. This broadcast will be streamed by your social channels and optionally on Super League’s various platforms. In addition, we will find the right influencer personalities to join the event, provide color commentary along with Super League’s broadcast team and share it to their live feeds. This combination will help drive maximum reach for your sponsored Tournament event. For gaming brands, we will make sure that the streamer is one whose audience will resonate with your title. ​For non-gaming brands, we’ll make sure to help select an appropriate game that has a strong crossover with your campaign’s target audience and brand guidelines. Personalities within the streaming space can be invited to compete for glory and a piece of a prize pool, while being encouraged to stream to their channels further adding to the event’s viewership potential. ​

  • Super League Enhances Creative Process and Expands New Business Opportunities With AI Technologies

    SANTA MONICA, Calif., June 21, 2023 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLGG), a leading publisher of immersive experiences across the world’s largest metaverse gaming platforms, announces the integration of generative AI technologies into the company’s creative process. By leveraging tools such as Midjourney, Stable Diffusion, Adobe Firefly, Eleven Labs, and ChatGPT, Super League has already experienced significant improvements in content development, color inspiration, image adjustments, audio generation, and script refinement. Not only does this addition serve to revolutionize the company’s already robust content visualization and production solutions capabilities, it increases internal efficiencies and opportunities for continued, sustained new business and revenue growth. To ensure delivery of high-level, premium experiences, Super League extensively utilizes generative AI imagery tools like Midjourney and Stable Diffusion during the initial pitch process to effectively visualize the content envisioned for potential and existing partners. This approach enables the team to present a compelling, viable representation of a final product – all before employing a storyboard artist or other designers. Even more, these AI image tools provide a vast array of inspiration for colors and art styles when conceptualizing video sets and immersive environments. To further refine the generated images, Super League also incorporates Adobe Firefly’s Generative Fill into this ‘previsualization’ stage. This allows for micro adjustments to the images generated by Midjourney or similar platforms, aligning the visual output more closely with the original creative vision. Combining leading-edge tools with tech-savvy production processes significantly expedites the completion of artwork, particularly when removing or adding elements under tight deadlines. “AI is a remarkable tool to be embraced and mastered in the process of augmenting and delivering exceptional creative work. That said, skilled talent is and remains foundational to the combination of all available resources when responding to client feedback and creating an excellent finished product,” said Brian Gramo, Senior Vice President of Creative for Super League. “We are proud to say Super League remains on the cutting edge of technological innovation across multiple forms of content creation, especially within pop culture and gaming,” said Matt Edelman, President and Chief Commercial Officer for Super League. “Our team is exceptional at solving creative challenges with transformational tools. During the COVID-19 pandemic, we pioneered a groundbreaking remote production platform that continues to serve as a critical instrument in our software suite, bridging the gap between physical and digital production environments. Embracing the same entrepreneurial spirit, Super League is now leveraging the power of AI breakthroughs to deliver the absolute best in modern content production capabilities.” For audio, the company relies on AI audio software such as Eleven Labs to streamline the voice-over production process. In some instances, the software fully generates the voice-over required for a piece of content, while, in other cases, it is utilized to redo lines of dialogue or address last-minute changes when the original talent is unavailable. This integration enables Super League to maintain flexibility and responsiveness during the production phase, and keeps the entire process moving forward with limited interruptions. In addition to visual and audio applications, Super League incorporates ChatGPT to provide multiple perspectives and opinions on video scripts and other written work. Super League currently produces a range of content assisted by generative AI across various types and topics, including graphic design, animations, and video seen in trivia series, pitch materials, social media content, gameplay tutorials, and more. ABOUT SUPER LEAGUE Super League (Nasdaq: SLGG) is a leading strategically-integrated publisher and creator of games and experiences across the world’s largest immersive digital platforms. From metaverse gaming powerhouses such as Roblox, Minecraft and Fortnite, to the most popular Web3 environments such as Sandbox and Decentraland, to bespoke worlds built using the most advanced 3D creation tools, Super League’s innovative solutions provide incomparable access to massive audiences who gather in immersive digital spaces to socialize, play, explore, collaborate, shop, learn and create. As a true end-to-end activation partner for dozens of global brands, Super League offers a complete range of development, distribution, monetization and optimization capabilities designed to engage users through dynamic, energized programs. As an originator of new experiences fueled by a network of top developers, a comprehensive set of proprietary creator tools and a future-forward team of creative professionals, Super League accelerates IP and audience success within the fastest growing sector of the media industry. For more, go to superleague.com. CONTACT Gillian Sheldon gillian.sheldon@superleague.com Source: Super League Gaming Released June 21, 2023

  • Timberland Pro Build Competition

    OBJECTIVE: Super League was tasked to create a Build Competition for Timberland. SLG built a portal in the Minehut Lobby to a Timberland themed/branded area where players got to build their dream. ELEMENTS: On Minehut.com Lobby Portal with Billboard and NPC to Build Comp Minehut.com Displays Private Server for Build Comp Billboards and NPC placements within the private server Post Comp Lobby Billboards Off Platform 3 Total Influencers SLG Socials Email Blast RESULTS: On Minehut.com 6,770,171 Total Impressions 6,485 unique players on server Off Platform 2,495,109 Total Impressions 231,911 Views from Influencers

  • Finding Inspiration In Unlikely Places

    Discover the hidden side of Super League Gaming! While renowned for our incredible metaverse experiences, there's more to us than meets the eye. Unveiling our secret weapon: a full-service design studio. With this in-house capability, we seamlessly cater to our internal company needs while also delivering traditional agency work to third-parties. Marvel Snap stands as our latest triumph—an impressive testament to our creative prowess. Join us as we continue to push boundaries and deliver awe-inspiring experiences that leave a lasting impact. Marvel Snap is not just any card game—it's a thrilling competitive experience that immerses players in the vast world of Marvel comics and movies. Every month, a new session begins, offering players the opportunity to level up their skills and engage with a fresh theme and a diverse set of cards and characters. Here's where our expertise shines. Collaborating closely with the Marvel Snap team, we take charge of creating the captivating seasonal assets for each month. With each new season, our talented team pushes the boundaries of creativity, ensuring that every month brings a unique and exhilarating experience. From crafting the main seasonal Keyart to designing character spotlights and producing compelling social assets, we deliver over 100 meticulously crafted assets for Marvel Snap every month. We are incredibly proud to present one of our most remarkable batches yet—the April season for Animals Assemble! This extraordinary set pays homage to the lovable and fierce furry friends of the Marvel universe. From the moment we laid eyes on the mesmerizing card art by Rian Gonzales, we were inspired. Through countless iterations and creative exploration, we crafted a design that harmoniously intertwines with the captivating artwork and perfectly captures the spirit of the Animals Assemble theme. For Animals Assemble, our inspiration drew from the vibrant aesthetics of 90's Lisa Frank, the joy of sticker collecting, and the allure of foil cards and holograms. We wanted the Keyart to embody the spirit of cosmic glitter and boundless energy, evoking a sense of adventurous exploration. Taking our vision further, we transformed the rewards spotlight into a delightful collection of sticker sheets, reminiscent of the cherished ones from your childhood. Super League is an expert in the gaming space, with almost 10 years of experience in Metaverse environments, productions and esports. We are a full-service partner for guiding, executing and analyzing your metaverse initiatives.

  • Super League and LandVault Team Up to Revolutionize the Metaverse

    Super League, a leading metaverse company, has recently announced a strategic partnership with LandVault, a blockchain-based platform that allows users to buy and sell virtual real estate. Virtual real estate refers to digital land in games or virtual worlds that can be bought, sold, and developed by users. Matt Edelman President and Chief Commercial Officer discuss this partnership further in an interview with Proactive Investors. LandVault is a platform that allows users to buy and sell virtual real estate securely and transparently using blockchain technology. By partnering with Super League, LandVault can offer its services to a broader audience of users, outside of just Roblox, and Fortnite and into other Sandbox experiences. This partnership between the Super League and LandVault aims to leverage the power of the metaverse to engage with a younger audience. Gen Z is a generation that has grown up in a world of technology, where social media platforms like Instagram and TikTok are ubiquitous. They are also a generation that is increasingly interested in non-traditional forms of entertainment, In addition, the partnership will allow Super League to monetize its content in new and innovative ways. By selling virtual real estate to fans, Super League can create new revenue streams and increase user engagement. Overall, the partnership between Super League and LandVault is a significant development for the metaverse industry. By leveraging the power of the metaverse, there is more potential to make experiences more engaging, immersive, and accessible than ever before.

  • Oshkosh Roblox in Fashion Runway & Fashion Famous

    OBJECTIVE: Drive awareness of the OshKosh clothing line by featuring it prominently in the Fashion Runway game. Make sure that all OshKosh branded clothing is highly visible and easily accessible to players. ELEMENTS: Fashion Runway OshKosh Custom Themed “Fashion Runway” Fashion Famous 10 OshKosh Custom In-Game Outfits Roblox Influencer Activations Roblox Billboards RESULTS: Unique in-game players: 385,757 Total Minutes in game: 59,933,536 CPM for Billboard: $10.66 Influencers Impressions: 255,900+ Total Views: 20,273

  • Polly Pocket Adventures in Livetopia

    OBJECTIVE: Super League Gaming partnered up with Polly Pocket to deliver roleplay experience to new and existing fans of the Polly Pocket product line in Roblox. This led to an increase in product awareness and interest in the Polly Pocket brand. ELEMENTS: Activation Hub Flamingo Stage & Custom-Built Non-Player Characters 3 NPCs (Non-Playing Characters) Each with Dialog Trees in Livetopia, as well as run as Interactive Ad Units across SuperBiz network 3 Custom-Built Interactive Polly Pocket Compacts RESULTS: 53.9 MM Total Impressions Average Time Spent: 171 Sec. (+14% higher than average) 46% of exposed players were more likely to be aware of Polly Pocket due to Livetopia Integration

  • Barbie’s Housewarming Party in Livetopia

    OBJECTIVE: Super League Gaming leveraged the power of Roblox's to bring Barbie’s 60th Anniversary of her Dream House to a massive audience of Barbie Lovers, while engaging in innovative & uniquely interactive in-game experiences that generated purchases IRL. ELEMENTS: Activation Hub: Barbie Dream House Each floor included interactive elements that released over the month long campaign to generate interest. 12 Custom-Built Non-Player Characters Each had a unique dialogue for players to engage 6 Custom Items Created to entice exploration of the Dreamhouse. Influencers Drive awareness of Barbie Dreamhouse in Livetopia RESULTS: Average Time Spent: 385sec (70+% higher average across SLG) Total Impressions: 31.3 MM Influencers Total 30 day Views: 556,862 81% more likely to prefer Barbie over competitors after seeing the integration

  • Lyle Lyle Crocodile - Super Biz

    OBJECTIVE: Super League was tasked to create awareness and excitement of the Lyle Lyle Crocodile Roblox experience. Our focus was on maximizing excitement for Lyle opening weekend and making sure we could let as many players explore the Lyle theatre as possible. ELEMENTS: Roblox Billboards Lyle 3D NPC with Chat Dialogue Social post on Twitter and Tik Tok Dedicated sponsored YouTube VOD 3D Characters w/Dialogue Interaction RESULTS: Unique Engagements Lyle CPE - $0.21 Unique User Reach Lyle CP Unique User - $0.125 Total Overall Views - 4,427,704 Total Overall Cost of Media - $577K Total Overall Impressions – 21,898,529 Total Influencer Interactions – 4,000K!

  • Back 4 Blood from WB Games - Launch & DLC

    WB Games tasked Super League to lead the charge in the launch of Back 4 Blood by activating more than 70 live streamers of all tiers pairing them up in 4 person squads across Twitch & YouTube in the game’s first week. With over 2,500,000 views and almost a million watch hours via selected creators, the community drove Back 4 Blood to the top of the Twitch and YouTube charts. Players and their co-op community thrived and continued playing with $700,000+ in added value streaming. With the launch success, WB Games again tapped Super League a few months later to activate 60 creators to promote the game’s post-launch DLC campaign. The creator selection process optimized against the original cohort while also adding about 30 new creators who had shown love for the title and knew their audience was looking to see more from it. With those optimizations and relationships with creators, total views were still over 2,500,000 million even with a DLC’s more conservative spend.

  • SLG Studios Releases Series of Social Videos for Business Sim Game, Venture Valley

    Super League Studios just completed an exciting series of social videos to promote the game Venture Valley, a multi-player business building sim. The games publisher, Singleton Foundation for Financial Literacy and Entrepreneurship, developed Venture Valley as a fun and educational game for all ages. The production team at Super League Studios used that mission to inform these three videos. Each video highlights a different aspect of the game in a fun, playful way. A really exciting aspect of Venture Valley is how you can manage your employees. There are so many factors that can affect their job performance—and your business! This video takes a moment to celebrate these employees: The next video is a fake tourism ad for an in-game location. It almost makes you wish you could visit the beachside oasis for real! At least, you can experience Palms by playing the game for free on PC or mobile: This last video is a spoof on stock market shows like “Mad Money.” It was a pleasure working with an actor to achieve this hilarious performance. It also highlights the range of concepts we can produce for the same product: Super League Studios has produced countless social videos for video games along with Venture Valley, like Marvel Snap, Minehut and Roblox. The creative team is passionate about spreading awareness for great games and finding inventive ways to share it to potential players. Super Studios excels at creating engaging content, especially in gaming, for today's digital audience across all platforms. Using cutting-edge tech, we deliver high-quality live streams, commercials, and social media assets for top brands.

  • Teeing Up Success: How Livestreaming and Virtual Golf are a Hole-in-One Partnership

    Super League Gaming and WGT by Topgolf have joined forces to take virtual golf gaming to the next level. This partnership has created a social gaming experience, where the best WGT Golf players from around the world compete for prizes in real-time monthly tournaments that are broadcasted to viewers globally using our live streaming services, with professional remote hosts and crew. Major brand partners, Lexus and USGA, offer an opportunity to provide wider brand exposure through the USGA eSports Grand Slam Presented by Lexus, a series of competitive events run throughout the year. This partnership has set the standard for future collaborations in the remote broadcast and gaming industry. In the world of gaming, the experience and community interaction is just as important as the game itself. Over the last three years, this partnership has proven to be a huge success, as it has brought WGT to a whole new level of engagement and interaction. This virtual golf game now provides an increasingly social experience where players can compete against each other in real-time from around the world in monthly tournaments. Our live streaming component allows for seamless streaming of gameplay from some of the best virtual golfers in front of an international audience, adding a layer of excitement and entertainment as players battle for prestige and prizes. During WGT broadcasts, our professional remote hosts facilitate on-air commentary from top players to get their perspective on the tournament’s top moments and outcomes. With such a wide array of international personalities, these interviews often provide some of the broadcast’s most fun and hilarious sound bites. Once a winner is determined, we’ll also bring on the champion for an on-camera interview with the hosts. The partnership between Super League Gaming and WGT has been a shining example of successful collaboration and innovation in the remote broadcast and gaming industry. We are proud of the unique and engaging experience it has and continues to provide sports gamers, as well as the foundational groundwork we have laid for future partnerships.

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